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Active Vac – March Monthly Report

by | Apr 7, 2020 | Active Vac | 0 comments

Manager

The month of March has seen some positive results overall. We have seen a dip in the overall website traffic especially from March 19th to March 23rd (likely due to the restrictions announced during that time regarding COVID-19). However it has been pleasing to see this website bounce back up towards the end of the month, possible due to the new page created on the website regarding santisation. The Google Ads campaign has been performing well now that we are running the campaign on 3 days a week to ensure we can make the limited budget stretch as much as we can. We will continue to monitor the campaign through April to ensure we can achieve conversions during this challenging time.

Google Ads Analysis

  • The Google Ads campaign has generated 50 Clicks, 8.9% CTR and 2 Conversions (despite these conversions not appearing in the marketing dashboard)
  • However, it does seem we are seeing a conversion tracking issue which has meant that our total number of conversions are not appearing in the marketing dashboard
  • Our plan for the month of April is to resolve this conversion tracking issue and also structure the campaign to achieve a better CTR which can also lead to an improved conversion rate.