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Marketing Broker Australia – July 2022 Monthly Report

Manager

In July, we saw mixed but still positive results across the board. User traffic unfortunately dipped again, but there was a peak of 34 users on 14 July. Of the total user visits, organic search users accounted for 48.7%. This is a higher percentage than last month, which is promising. Almost all the organic search users were new as well. More favourably, the site’s average SEO rank rose by 14.3%, with more keywords now in the top 3 spots of Google search results. The keyword ‘marketing consultant Sunshine Coast’ is now in 12th position, up 5 places from the previous month. The GMB listing also saw an improvement, with 382 total views and 19 website visits. In July, Google rolled out the Google Business Profile as a replacement for GMB, so we expect changes in the data we track. For the site, we completed on-page optimisations on the ‘membership websites’ keyword.

GMB Analysis

  • The Google My Business listing has 382 total views (up from 167 previously) for the month of July.
  • 19 website visits were also secured from the views on the Google listing.
  • Also in July, Google has finally rolled out Google Business Profile (GBP) to replace Google My Business (GMB). We expect some changes in the insights and data presentation we use for reporting.
  • SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘marketing consultant Mackay’ ranking in 2nd position (first page), up from 5th position (first page) in the previous month
  • Keyword ‘budget web design Sunshine Coast’ ranking in 3rd position (first page)
  • Keyword ‘online marketing consultant Townsville’ ranking in 8th position (first page)
  • Keyword ‘marketing consultant Sunshine Coast’ ranking in 12th position (second page), up from 17th position (second page) in the previous month
  • For July, we completed on-page strategy with a focus on the keyword ‘membership websites’ for this page: https://marketingbroker.com.au/membership-directory-websites.
  • Marketing Broker Australia – June 2022 Monthly Report

    Manager

    June sees much more favourable results for the campaign in both website metrics and SEO performance. User traffic has started to recover, with a 6.9% increase from last month and a peak of 91 users on the website on 07 June. Of the total user visits, 21.9% arrived through organic (SEO) channels – similar to the month prior. Average session duration remains well over 2 minutes, which is pleasing to see. The site’s average SEO rank rose again, this time by 3.1%, and we’ve sustained our keyword performance. Moreover, we saw 1 keyword move into the top 3 spots of Google search results! The GMB listing had a similarly positive performance, with more website visits throughout the month. In June, we focused our on-page strategies on the ‘marketing consultant Perth’ keyword, which we hope will begin ranking in the coming weeks. In July, we will focus on the competitive keyword ‘marketing consultant Sydney’ to take advantage of its monthly search volume.

    GMB Analysis

  • The Google My Business listing has 167 total views for the month
  • 14 website visits (up from 9 previously) were also secured from the views on the Google Maps listing through June.
  • SEO Analysis

  • 1 keywords ranking in top 3 (first page) results
  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘marketing consultant Mackay’ ranking in 5th position (first page)
  • Keyword ‘budget web design Sunshine Coast’ is now ranking in 4th position (first page), up from 42nd position (fifth page) after optimisation work in May.
  • Keyword ‘online marketing consultant Townsville’ ranking in 8th position (first page)
  • Keyword ‘marketing consultant Sunshine Coast’ ranking in 17th position (second page)
  • For June, we completed on-page strategy with a focus on the keyword ‘marketing consultant Perth’ for this page: https://marketingbroker.com.au/marketing-consultant-perth.
  • Through the month of July, our plan is to focus our on-page strategies on the highly competitive keyword ‘marketing consultant Sydney’ as it has significant average monthly searches and to boost its ranking into the first page of Google results.