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Marketing Broker Australia – April 2022 Monthly Report

by | Apr 7, 2022 | Marketing Broker Australia | 0 comments

Manager

In April we again saw both positive results and setbacks. User visits again went up, this time by 70.7% – and things peaked on 28–29 April, with a high of 98 site visits in total! We again saw a notable number of these users arrive through organic (SEO) channels, with almost all of them new. Average session duration went up by 83.3% to sit well over 5 minutes – very pleasing to see. The GMB listing saw a 112% increase in total views, with a total of 20 visits through Google Maps. In May we will focus on the ‘website hosting sunshine coast’ target keyword to gain traction in GMB rankings. In terms of SEO, we did see a drop by 10.3% in the site’s average rank. We sustained our keywords on the first page of Google search results, however, which is a favourable sight. April saw us complete on-page optimisations focusing on the aforementioned website hosting keyword, and we expect its ranking to move in the coming weeks. This May, we will now focus on the ‘budget web design sunshine coast’ target keyword, which presently ranks in 37th. We aim to improve its rank on Google.

GMB Analysis

  • The Google My Business listing has 298 total views for the month
  • 20 website visits and 1 direct call were also secured from the views on the Google Maps listing through April.
  • For the month of May, we plan to focus on the keyword ‘website hosting sunshine coast’ to gain a foothold in the GMB rankings and improve visitor actions.

    • SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • 1 keyword ranking in top 4-10 (first page) results
  • For April, we completed on-page strategy with a focus on the keyword ‘website hosting sunshine coast’ for this page: https://marketingbroker.com.au/web-hosting. We expect its ranking to improve in the coming weeks.
  • Through the month of May, our plan is to focus our on-page strategies on the keyword ‘budget web design sunshine coast’ to boost its ranking into the first page of Google results.