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Marketing Broker Australia – September 2021 Monthly Report

by | Oct 7, 2021 | Marketing Broker Australia | 0 comments

Manager

It has been a challenging month for the SEO campaign this September as we record data that is lower than expected. Unfortunately, there has been a 28.6% decrease in overall website traffic, particularly stemming from the organic (SEO) channel. It has dropped down from the top performing channel to the second with a total of 68 organic users for the month. The average SEO ranking has gone down and we have noted a large dip in ranking for targeted keyword ‘marketing consultant Sunshine Coast’. From the first page, it has gone down to the fourth page of Google search results. We aim to boost keyword rankings for the coming month of October as we assert our on-page strategy on relevant keywords, such as ‘marketing consultant perth’.

SEO Analysis

  • The month of August provided generally stable results for the SEO campaign.
  • Site visits currently stand at 177 users
  • 68 users came from organic traffic
  • Keyword ‘marketing consultant Sunshine Coast’ is in 33rd position (fourth page)
  • Keyword ‘small business web design Sunshine Coast’ is in 31st position (fourth page)
  • In September, we completed on-page optimisation with a focus on the keyword ‘marketing consultant Sydney’ and we expect movement in its ranking in the coming weeks.
  • For the month of October, we will focus our on-page strategy on the keyword ‘marketing consultant Perth’ as it has a significant number of average monthly searches and to bring it closer to the first page of Google’s results.