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Marketing Broker Australia – November 2021 Monthly Report

Dec 7, 2021

Manager

November again saw several setbacks to the SEO campaign. Overall website traffic declined, although average session duration rose by 14.8%! A notable number of users also arrived through organic (SEO) channels, and spent a significant amount of time on the site – signalling that our content is relevant to their searches. More favourably, the keyword ‘small business web design Sunshine Coast’ now ranks 32nd, up three places from last month. November saw us complete on-page optimisations on the ‘web design sunshine coast’ target keyword, which we expect to move in rank in the coming weeks. For December, we will turn our focus to GMB strategies to improve Google Maps results.

SEO Analysis

  • Site visits for the month of November stand at 120 users
  • 30 users came from organic traffic
  • 1 keyword ranking in top 3 (first page) results
  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘marketing consultant Sunshine Coast’ is in 7th position (first page), up from 29th position (third page) in the previous month.
  • Keyword ‘small business web design Sunshine Coast’ is in 32nd position (fourth page), up from 35th position (fourth page) in the previous month.
  • In November, we completed on-page optimisation with a focus on the keyword ‘web design sunshine coast’ and we expect improvement in its ranking in the coming weeks.
  • For the month of December, we will focus our off-page strategy, specifically on GMB posting, to improve Google Maps results and boost visitor actions on the site.

    • Marketing Broker Australia – October 2021 Monthly Report

    Nov 5, 2021

    Manager

    Unfortunately, the results produced for the SEO campaign this September have been lower than expected and continue the decline from the previous month. The overall website traffic has gone down by only a small difference. However, the number of organic users has dropped from 68 last month to just 57 this month. This is a considerable number of site visits relative to the total number of site visits. For the targeted keywords, we are pleased to see keyword ‘marketing consultant Sunshine Coast’ move up to the third page of Google from last month’s 33rd position. We aim to secure higher rankings for the coming month of November by utilising an on-page strategy for our focus keywords, ‘web design sunshine coast’.

    SEO Analysis

  • Site visits for the month of October stand at 176 users
  • 57 users came from organic traffic
  • Keyword ‘marketing consultant Sunshine Coast’ is in 29th position (third page)
  • Keyword ‘small business web design Sunshine Coast’ is in 35th position (fourth page)
  • For the month of November, we will continue to focus our on-page strategy on the keyword ‘web design sunshine coast’ as it has a significant number of average monthly searches and to bring it closer to the first page of Google’s results.