Manager Analysis
In the realm of SEO, the month of August yielded noteworthy outcomes. Among the results were the attainment of top-ranking positions for 1 keyword within the first three search results and 10 keywords within the first 10 results on the first page. Key performers included ‘mosaic tiles Devonport’ securing the 2nd position on the first page and ‘building boards Devonport’ settling in the 4th position on the first page. Additionally, ‘shower niche Brisbane’ made strides by securing the 9th position on the first page, marking significant progress from the previous month.
August’s efforts primarily revolved around on-page optimisation, with a keen focus on enhancing the position of ‘shower tray Brisbane.’ This optimisation is anticipated to exhibit further improvements in the weeks ahead. New location-targeted SEO pages were successfully created, concentrating on keywords such as ‘shower trays’ and ‘Marmox boards.’ These pages aim to augment the website’s authority, relevance, and trustworthiness, ultimately bolstering its presence in Google search results and fostering increased user engagement. It’s imperative to acknowledge the impact of Google’s core algorithm update in August, prompting meticulous monitoring of site metrics and necessitating adjustments to align with the update’s implications.
Looking ahead to September, the SEO campaign adopts a multifaceted approach, encompassing both on-page and off-page optimisations. On-page enhancements will encompass the creation of new SEO content pages targeting keywords like ‘curved boards,’ ‘shower tray systems,’ and ‘shower niches.’ Simultaneously, the off-page strategy will emphasise the augmentation of link building, enhancing Melbourne’s relevance as a target location. This will be realised through the strategic distribution of press releases, aimed at heightening the site’s Google presence within that specific geographic region.
For Facebook Ads, August showcased a consistent performance in the awareness campaign. The campaign effectively reached 12,512 unique users, eliciting engagement through 17 post reactions, 3 comments, 25 post saves, 4 shares, and 226 link clicks leading to the Facebook page. Crucially, the campaign yielded tangible results, garnering 3 enquiries from the custom landing page and facilitating 3 contact form submissions. In September, optimisation efforts will pivot towards refining ad delivery to ensure relevance in reaching the intended audience. Audience targeting will also undergo enhancements to maximise lead generation potential. Furthermore, ongoing vigilance regarding Meta’s updates on audience targeting will be integral to ensuring the campaign’s continued effectiveness.
SEO Analysis
1 keywords ranking in top 3 (first page) results
10 keywords ranking in top 4-10 (first page) results
Keyword ‘mosaic tiles Devonport’ is ranking in the 2nd position (first page).
Keyword ‘building boards Devonport’ is ranking in the 4th position (first page).
Keyword ‘building boards Hobart’ is ranking in the 4th position (first page).
Keyword ‘building boards Launceston’ is ranking in the 4th position (first page).
Keyword ‘building boards Geelong’ is ranking in the 5th position (first page).
Keyword ‘shower niche Newcastle’ is ranking in the 7th position (second page), up from 17th position (second page) in the previous month.
Keyword ‘shower niche Brisbane’ is ranking in the 9th position (first page).
In August, on-page optimisation focused on the keyword ‘shower tray Brisbane’. Its ranking can be expected to improve in the upcoming weeks.
New location-targeted SEO pages focused on keywords ‘shower trays’ and ‘Marmox boards’ were approved and published. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.
Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
Through September, the SEO campaign will have a two-pronged approach consisting of both on-page and off-page optimisations. For on-page, new SEO content pages focused on keywords ‘curved boards’, ‘shower tray systems’, and ‘shower niches’ will be added. Meanwhile, the off-page strategy will focus on building more links to boost the relevance of Melbourne,Victoria as a target location via the creation and distribution of press releases to improve the site’s Google presence for that location.
Facebook Analysis
3 Results (Enquiry Form Submission)
3 Contact Form Submissions
12,512 Facebook Ads Reach
0.94% Link CTR
226 Link Clicks
August has seen a consistent performance for the Facebook Ads awareness campaign. It reached 12,512 unique users. With this, It gained positive Engagements with 17 post reactions, 3 comments, 25 post saves, 4 share and 226 link clicks (i.e. redirects to the Facebook page).
As the learning phase continues to gather more conversion and user data, the ads received 4 enquiries from the custom landing page and 2 Contact Form submissions.
For September, we will be optimising the ad delivery to make sure relevant users are being reached. We will also optimise the target audience to increase the potential of gaining more leads. Furthermore, we will be reviewing the latest updates from Meta regarding audience targeting to ensure that this will not negatively impact the campaign.
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