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Marmox Australia – October 2023 Monthly Report

by | Nov 7, 2023 | Marmox Australia

Manager Analysis

In the month of October, the SEO analysis revealed significant improvements in keyword rankings for the client’s website. There were 9 keywords that successfully achieved top 3 positions in search results, securing prime visibility on the first page. Additionally, 5 keywords occupied positions within the top 4-10 on the first page.

Notably, several location-specific keywords, such as ‘building boards Devonport,’ ‘building boards Hobart,’ ‘building boards Launceston,’ and ‘building boards Geelong,’ all claimed the coveted 1st position on the first page, demonstrating exceptional search engine performance. ‘Building boards Geelong’ climbed from 5th position in the previous month.

Furthermore, ‘shower tray New South Wales’ secured the 2nd position, while ‘mosaic tiles Devonport’ climbed to the 3rd position from the 5th, indicating consistent SEO progress. ‘Shower niche Brisbane’ held a respectable 8th position on the first page.

Moving forward, the SEO strategy will focus on the keyword ‘mosaic tiles Melbourne,’ expecting improved rankings in the coming weeks. November will see an emphasis on off-page optimisation, harnessing the authority of various Google platforms and services to establish a network of high-quality backlinks, enhancing search engine rankings and website credibility and visibility.

SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building boards Devonport’ is ranking in the1st position (first page).
  • Keyword ‘building boards Hobart’ is ranking in the1st position (first page).
  • Keyword ‘building boards Launceston’ is ranking in the1st position (first page).
  • Keyword ‘building boards Geelong’ is ranking in the 1st position (first page), up from 5th position (first page) in the previous month.
  • Keyword ‘shower tray New South Wales’ is ranking in the 2nd position (first page).
  • Keyword ‘mosaic tiles Devonport’ is ranking in the 3rd position (first page), up from 5th position (first page).
  • Keyword ‘shower niche Brisbane’ is ranking in the 8th position (first page).
  • In October, on-page optimisation focused on the keyword ‘mosaic tiles Melbourne’. Its ranking can be expected to improve in the upcoming weeks.
  • Through November, the SEO campaign will focus on off-page optimisation by leveraging the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.

Facebook Analysis

  • 2 Results (Enquiry Form Submissions)
  • 2 Organic Contact Form Submissions
  • 12,820 Reach
  • 241 Link Clicks
  • 0.95% Link CTR
  • 272 Engagements
  • September has seen a slight decline in the Facebook Ads performance. The ads reached 12,820 unique users. With this, it gained positive Engagements through 14 post reactions, 1 comment, 13 post saves, 3 post shares, and 241 link clicks (i.e. redirects to the landing page).
  • As part of our optimisation, we tweaked the ads slightly to avoid ad fatigue when the same user sees the same ad more than once.
  • With that being said, the plan for October is to optimise the audience and potentially increase the targeting so more people with relevant search behaviour and intent can see the ads.