Manager Analysis

November showcased notable achievements in the SEO campaign, with 10 keywords securing top-tier positions on the first page and an additional 4 keywords gaining prominence in the 4-10 range.

Noteworthy first-page victories include ‘building boards Devonport,’ ‘building boards Hobart,’ and ‘building boards Launceston,’ each securing the coveted 1st position. In the realm of diverse offerings, ‘shower tray New South Wales’ claimed the top spot, and ‘shower tray Tasmania’ secured a commendable 3rd position. ‘Mosaic tiles Devonport’ exhibited substantial progress, ascending from 5th to 3rd place, while ‘shower niche Brisbane’ solidified its presence at the 7th position.

A strategic emphasis on off-page optimisation was pivotal throughout November, with a focus on Google entity stacking. Leveraging the authority of various Google platforms, this initiative aimed to construct a network of high-quality backlinks, elevating search engine rankings and enhancing overall website credibility.

Looking ahead to December, the SEO campaign will pivot towards on-page optimisation, concentrating efforts on ‘shower tray Brisbane.’ Recognising its high competition, substantial monthly searches, and potential for improved rankings, the goal is to propel this keyword closer to the pinnacle of Google search results.

SEO Analysis

• 10 keywords ranking in top 3 (first page) results
• 4 keywords ranking in top 4-10 (first page) results
• Keyword ‘building boards Devonport’ is ranking in the1st position (first page).
• Keyword ‘building boards Hobart’ is ranking in the1st position (first page).
• Keyword ‘building boards Launceston’ is ranking in the1st position (first page).
• Keyword ‘shower tray New South Wales’ is ranking in the 1st position (first page).
• Keyword ‘shower tray Tasmania’ is ranking in the 3rd position (first page).
• Keyword ‘mosaic tiles Devonport’ is ranking in the 3rd position (first page), up from 5th position (first page).
• Keyword ‘shower niche Brisbane’ is ranking in the 7th position (first page).
• In November, the SEO campaign focused on off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.
• Through December, the SEO on-page optimisation will focus on the keyword ‘shower tray Brisbane’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.

Manager Analysis

In the month of October, the SEO analysis revealed significant improvements in keyword rankings for the client’s website. There were 9 keywords that successfully achieved top 3 positions in search results, securing prime visibility on the first page. Additionally, 5 keywords occupied positions within the top 4-10 on the first page.

Notably, several location-specific keywords, such as ‘building boards Devonport,’ ‘building boards Hobart,’ ‘building boards Launceston,’ and ‘building boards Geelong,’ all claimed the coveted 1st position on the first page, demonstrating exceptional search engine performance. ‘Building boards Geelong’ climbed from 5th position in the previous month.

Furthermore, ‘shower tray New South Wales’ secured the 2nd position, while ‘mosaic tiles Devonport’ climbed to the 3rd position from the 5th, indicating consistent SEO progress. ‘Shower niche Brisbane’ held a respectable 8th position on the first page.

Moving forward, the SEO strategy will focus on the keyword ‘mosaic tiles Melbourne,’ expecting improved rankings in the coming weeks. November will see an emphasis on off-page optimisation, harnessing the authority of various Google platforms and services to establish a network of high-quality backlinks, enhancing search engine rankings and website credibility and visibility.

SEO Analysis

• 9 keywords ranking in top 3 (first page) results
• 5 keywords ranking in top 4-10 (first page) results
• Keyword ‘building boards Devonport’ is ranking in the1st position (first page).
• Keyword ‘building boards Hobart’ is ranking in the1st position (first page).
• Keyword ‘building boards Launceston’ is ranking in the1st position (first page).
• Keyword ‘building boards Geelong’ is ranking in the 1st position (first page), up from 5th position (first page) in the previous month.
• Keyword ‘shower tray New South Wales’ is ranking in the 2nd position (first page).
• Keyword ‘mosaic tiles Devonport’ is ranking in the 3rd position (first page), up from 5th position (first page).
• Keyword ‘shower niche Brisbane’ is ranking in the 8th position (first page).
• In October, on-page optimisation focused on the keyword ‘mosaic tiles Melbourne’. Its ranking can be expected to improve in the upcoming weeks.
• Through November, the SEO campaign will focus on off-page optimisation by leveraging the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.

Facebook Analysis

• 2 Results (Enquiry Form Submissions)
• 2 Organic Contact Form Submissions
• 12,820 Reach
• 241 Link Clicks
• 0.95% Link CTR
• 272 Engagements
• September has seen a slight decline in the Facebook Ads performance. The ads reached 12,820 unique users. With this, it gained positive Engagements through 14 post reactions, 1 comment, 13 post saves, 3 post shares, and 241 link clicks (i.e. redirects to the landing page).
• As part of our optimisation, we tweaked the ads slightly to avoid ad fatigue when the same user sees the same ad more than once.
• With that being said, the plan for October is to optimise the audience and potentially increase the targeting so more people with relevant search behaviour and intent can see the ads.