Manager Analysis

In September, the SEO campaign showcased significant achievements, with 7 keywords securing top 3 positions and an additional 7 keywords ranking in the top 4-10 positions on the first page.

Notable improvements included ‘building boards Devonport,’ ‘building boards Hobart,’ and ‘building boards Launceston,’ each claiming the 1st position, an impressive climb from the 4th position in the previous month. ‘Shower tray New South Wales’ secured a strong 2nd position, while ‘building boards Geelong,’ ‘mosaic tiles Devonport,’ and ‘shower niche Brisbane’ held solid positions in the top 5 and 9 on the first page, respectively.

September’s off-page optimisation strategy focused on creating and distributing press releases, augmenting brand awareness and driving traffic. Looking ahead to October, the SEO campaign shifts to on-page optimisation, directing attention to the competitive keyword ‘mosaic tiles Melbourne.’ With substantial monthly searches and a competitive landscape, the goal is to propel it closer to the first page, reinforcing the campaign’s success and expanding its influence in Google search results.

In September, the Facebook Ads performance experienced a minor dip, yielding 2 results in the form of Enquiry Form Submissions and 2 Organic Contact Form Submissions. Despite this, the ads reached 12,820 unique users, generating positive engagements with 14 post reactions, 1 comment, 13 post saves, 3 post shares, and 241 link clicks, translating to a 0.95% link click-through rate (CTR). To counter potential ad fatigue, slight tweaks were applied to the ads for optimisation. Looking ahead to October, the strategy involves refining the audience and considering an expansion of targeting to ensure the ads reach a broader audience with pertinent search behaviours and intent.

SEO Analysis

• 7 keywords ranking in top 3 (first page) results
• 7 keywords ranking in top 4-10 (first page) results
• Keyword ‘building boards Devonport’ is ranking in the1st position (first page), up from 4th position (first page) in the previous month.
• Keyword ‘building boards Hobart’ is ranking in the1st position (first page), up from 4th position (first page) in the previous month.
• Keyword ‘building boards Launceston’ is ranking in the1st position (first page), up from 4th position (first page) in the previous month.
• Keyword ‘shower tray New South Wales’ is ranking in the 2nd position (first page).
• Keyword ‘building boards Geelong’ is ranking in the 5th position (first page).
• Keyword ‘mosaic tiles Devonport’ is ranking in the 5th position (first page).
• Keyword ‘shower niche Brisbane’ is ranking in the 9th position (first page).
• In September, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to amplify brand awareness, channel traffic to the website, and enhance its domain authority.
• Through October, the SEO on-page optimisation will focus on the keyword ‘mosaic tiles Melbourne’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.

Facebook Analysis

• 2 Results (Enquiry Form Submissions)
• 2 Organic Contact Form Submissions
• 12,820 Reach
• 241 Link Clicks
• 0.95% Link CTR
• 272 Engagements
• September has seen a slight decline in the Facebook Ads performance. The ads reached 12,820 unique users. With this, it gained positive Engagements through 14 post reactions, 1 comment, 13 post saves, 3 post shares, and 241 link clicks (i.e. redirects to the landing page).
• As part of our optimisation, we tweaked the ads slightly to avoid ad fatigue when the same user sees the same ad more than once.
• With that being said, the plan for October is to optimise the audience and potentially increase the targeting so more people with relevant search behaviour and intent can see the ads.

Manager Analysis

In the realm of SEO, the month of August yielded noteworthy outcomes. Among the results were the attainment of top-ranking positions for 1 keyword within the first three search results and 10 keywords within the first 10 results on the first page. Key performers included ‘mosaic tiles Devonport’ securing the 2nd position on the first page and ‘building boards Devonport’ settling in the 4th position on the first page. Additionally, ‘shower niche Brisbane’ made strides by securing the 9th position on the first page, marking significant progress from the previous month.

August’s efforts primarily revolved around on-page optimisation, with a keen focus on enhancing the position of ‘shower tray Brisbane.’ This optimisation is anticipated to exhibit further improvements in the weeks ahead. New location-targeted SEO pages were successfully created, concentrating on keywords such as ‘shower trays’ and ‘Marmox boards.’ These pages aim to augment the website’s authority, relevance, and trustworthiness, ultimately bolstering its presence in Google search results and fostering increased user engagement. It’s imperative to acknowledge the impact of Google’s core algorithm update in August, prompting meticulous monitoring of site metrics and necessitating adjustments to align with the update’s implications.

Looking ahead to September, the SEO campaign adopts a multifaceted approach, encompassing both on-page and off-page optimisations. On-page enhancements will encompass the creation of new SEO content pages targeting keywords like ‘curved boards,’ ‘shower tray systems,’ and ‘shower niches.’ Simultaneously, the off-page strategy will emphasise the augmentation of link building, enhancing Melbourne’s relevance as a target location. This will be realised through the strategic distribution of press releases, aimed at heightening the site’s Google presence within that specific geographic region.

For Facebook Ads, August showcased a consistent performance in the awareness campaign. The campaign effectively reached 12,512 unique users, eliciting engagement through 17 post reactions, 3 comments, 25 post saves, 4 shares, and 226 link clicks leading to the Facebook page. Crucially, the campaign yielded tangible results, garnering 3 enquiries from the custom landing page and facilitating 3 contact form submissions. In September, optimisation efforts will pivot towards refining ad delivery to ensure relevance in reaching the intended audience. Audience targeting will also undergo enhancements to maximise lead generation potential. Furthermore, ongoing vigilance regarding Meta’s updates on audience targeting will be integral to ensuring the campaign’s continued effectiveness.

SEO Analysis

Facebook Analysis