Marmox Australia – July 2023 Monthly Report
Manager Analysis
In July, the SEO campaign showed positive results with 3 keywords ranking in the top 4-10 positions (first page) of Google search results. The keyword ‘shower niche Queensland’ secured the 5th position, ‘shower niche Brisbane’ ranked 9th, and ‘shower niche Melbourne’ claimed the 10th position on the first page. Additionally, the keyword ‘shower tray New South Wales’ managed to reach the 11th position (second page), while ‘shower niche Newcastle’ secured the 17th position (second page).
During the month, the SEO strategy focused on enhancing off-page optimisation by prioritising the creation of more natural links to improve site mentions and authority. Looking ahead to August, the SEO efforts will concentrate on the on-page optimisation of the keyword ‘shower tray Brisbane’, which faces medium to high competition but exhibits significant monthly searches. The objective is to strengthen the competitive edge for this keyword and bring it closer to the top position in Google search results.
The Facebook Ads campaign witnessed substantial growth in July, reaching 15,780 unique users, with a notable engagement rate. The campaign garnered 15 post reactions, 2 comments, 19 post saves, and 269 link clicks, which resulted in 4 successful enquiry form submissions and 2 contact form submissions. As the campaign continued its learning phase, gathering more conversion and user data, it successfully generated valuable leads through the custom landing page and contact form submissions. For the upcoming month of August, the team plans to optimise the ad delivery to ensure relevant users are targeted. Additionally, the target audience will be refined to increase the potential of obtaining more leads, further improving the effectiveness of the Facebook Ads campaign.
SEO Analysis
Facebook Analysis
Marmox Australia – June 2023 Monthly Report
Manager Analysis
The SEO campaign in June showed progress in improving keyword rankings. Two keywords, ‘shower niche Brisbane’ and ‘shower niche Melbourne’, secured positions on the first page, ranking 8th and 10th, respectively. Additionally, three other keywords, including ‘shower tray New South Wales’, ‘shower niche New South Wales’, and ‘shower niche Newcastle’, appeared on the second page, indicating a positive trajectory. The focus of the campaign during June was on off-page optimisation, specifically through local citations targeting the keyword ‘shower tray Brisbane’. This approach aimed to enhance the site’s visibility, credibility, and Google presence associated with this keyword. Looking ahead to July, the on-page optimisation efforts will concentrate on publishing the approved content page for Marmox SlicedStone Mosaic Tiles. This page will also serve as the foundation for creating SEO location pages centred around this product keyword. Additionally, revisions have been made to the Marmox Shower Trays and Marmox Boards product pages, pending approval. Furthermore, the SEO campaign will emphasise building natural links and enhancing site mentions and authority as part of the off-page optimisation strategy, ultimately contributing to improved search engine rankings and increased website visibility.
The Facebook Ads awareness campaign, running throughout June, yielded promising results. The campaign reached 13,441 unique users, generating positive engagement with 21 post reactions, 1 comment, 20 post saves, and 239 link clicks, indicating a strong level of interest and interaction from the audience. The ads led to 2 enquiries and 2 Contact Form submissions through the custom landing page. While these results demonstrate the campaign’s effectiveness, further optimisation is necessary to maximise conversions and lead generation. In July, the focus will be on refining ad delivery to ensure relevant users are being reached, increasing the likelihood of attracting more qualified leads. By optimizing targeting parameters and ad placement, the campaign aims to enhance performance and capitalise on the positive engagement observed in June. Continued monitoring and optimisation will help maximise the campaign’s effectiveness in achieving its objectives.