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Marmox Australia – May 2023 Monthly Report

Jun 7, 2023

Manager Analysis

In the month of May, the SEO campaign focused on improving the website’s search engine rankings. Two keywords, “shower niche Queensland” and “shower niche Brisbane,” successfully ranked on the first page, in the 4th and 6th positions, respectively. However, two other keywords, “shower niche New South Wales” and “shower tray New South Wales,” ranked on the second page in the 16th position, while “shower tray Brisbane” ranked 19th on the second page. To enhance the website’s online presence, the campaign emphasised off-page optimisation, leveraging social platforms to increase visibility and reputation. Moving into June, the SEO strategy will shift to on-page optimisation, with a particular focus on the highly competitive keyword “shower tray Brisbane.” The objective is to gain a competitive advantage and improve its ranking on the first page of Google search results.

In May, the Facebook Ads awareness campaign was launched, reaching 10,012 unique users during its first month, with positive engagements. The campaign received 22 post reactions, 1 comment, 11 post saves, 1 share, and 211 link clicks, demonstrating user interest and interaction. The link click-through rate (CTR) achieved a rate of 1.24%, indicating the relevance of the ads to the target audience. As the campaign was recently launched, it is still in the learning phase, allowing for optimisation and refinement. For June, the focus will be on fine-tuning ad delivery to ensure that the ads reach the most relevant users, maximising the campaign’s effectiveness in generating engagement and achieving its awareness goals.

SEO Analysis

  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘shower niche Queensland’ is ranking in the 4th position (first page).
  • Keyword shower niche Brisbane’ is ranking in the 6th position (first page).
  • Keyword ‘shower niche New South Wales’ is ranking in the 16th position (second page).
  • Keyword ‘shower tray New South Wales’ is ranking in the 16th position (second page).
  • Keyword ‘shower tray Brisbane’ is ranking in the 19th position (second page).
  • In May, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
  • Through June, the SEO on-page optimisation will focus on the keyword ‘shower tray Brisbane’ as it has a high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.

    • Facebook Analysis

  • 1.24% Link CTR
  • 211 Link Clicks
  • 10,012 Reach
  • May marks the first month for the Facebook Ads awareness campaign, which started mid month. It immediately reached 10,012 unique users. It also gained positive Engagements with 22 post reactions, 1 comment, 11 post saves, 1 share and 211 link clicks (i.e. redirects to the Facebook page).
  • As the campaign has just been live, it is still in a learning phase.
  • For June, we will be optimising the ad delivery to make sure relevant users are being reached.

    • Marmox Australia – April 2023 Monthly Report

    May 5, 2023

    Manager Analysis

    During the month of April, Marmox’s SEO campaign saw moderate success with some key shower niche-related keywords ranking on the second page of search results. Keyword phrases such as ‘shower niche Newcastle’, ‘shower niche New South Wales’, ‘shower niche Hobart’ and ‘shower niche Brisbane’ were ranked in positions 13 to 15. To improve the site’s search engine rankings, a comprehensive website review and audit were carried out in April, along with other fundamental on-page optimisation strategies that were implemented across the site. Moving into May, the focus will be on off-page optimisation through social foundations and strategies to develop more natural backlinks to the site, further improving the site’s online reputation and visibility. By implementing these strategies, the SEO campaign aims to increase the site’s visibility in search engine results pages, leading to increased organic traffic and higher engagement rates.

    SEO Analysis

  • Keyword ‘shower niche Newcastle’ is ranking in the 13th position (second page).
  • Keyword ‘shower niche New South Wales’ is ranking in the 13th position (second page).
  • Keyword ‘shower niche Hobart’ is ranking in the 14th position (second page).
  • Keyword ‘shower niche Brisbane’ is ranking in the 15th position (second page).
  • In April, a comprehensive website review and audit were completed. As well, other fundamental SEO optimisation strategies have been carried out sitewide.
  • Through May, the SEO campaign will focus on off-page optimisation using social foundations and strategies to build more natural links and improve the site’s reputation and presence online.