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Matrix Roofing – May 2021 Monthly Report

Jun 9, 2021

Manager

All in all, it has been a steady month of results for the Google Ads campaign this May. There has been a 13.8% increase in overall website traffic, which we can attribute to the increase of users brought in by the CPC channel as well. The jump from 104 to 181 users from the Google Ads campaign has effectively solidified the CPC channel as the top-performing channel this month! It has also been fantastic to see an increase in clicks, CTR, and number of conversions since resuming the campaign. Nevertheless, we recognise that there is a slight decrease in conversion rate due to the increase in overall traffic and a lower lead volume as recently discussed. With the recent optimisations and in order to cope with the increase in traffic and impressions, we will be striving to increase CTR this coming month of June by structuring the campaign and continuing optimisations in the ads.

Google Ads Analysis

  • 202 clicks
  • 4.7% CTR
  • 8 Conversions
  • 4% Conversion rate
  • May has seen a steady month of results for the Google Ads campaign. We have seen an increase in overall traffic, CTR and overall conversions since the campaign was sent live again
  • We’ve also noted a lower average cpc which is very pleasing to see.
  • However, because of the increase in overall traffic and just a slight change in total conversion, the conversion rate is slightly lower compared to the previous month.
  • The plan for June is to structure the campaign to increase CTR which will then help cope with the increase in traffic. We would also look into changing the non-performing keywords and ads as we continue with the optimisation.

    • Matrix Roofing – April 2021 Monthly Report

    May 10, 2021

    Manager

    The Google Ads campaign results for the month of April have been strong, considering that the campaign was paused part way through the month. There has been a slight dip in the number of users coming in from the CPC channel from 141 to 104 users. The impressions for the month is sitting at 2.8k with a 25.6% decrease in number of clicks. However, the click through rate was actually able to go up by a solid 10%. A total of 6 conversions were generated for the month at 9.8% average CPC. The results all in all are within a steady range, however we aim to see more growth once the campaign has been sent live again for May. Our strategy for the upcoming month consists of a structure that can achieve higher traffic and, in turn, conversions.

    Google Ads Analysis

  • 119 clicks
  • 4.3% CTR
  • 6 Conversions
  • 5% Conversion rate
  • April has seen a very steady month of results for the Google Ads campaign as it has generated 6 high quality conversions with a 5% conversion rate. Based on the recent trends the longer the campaign is running the more conversions and more consistent the campaign becomes.
  • However, we have noted that the stats are lower compared to the previous month due to the campaign being paused part way through the month.
  • Once the campaign has been sent live once again, we plan to structure the ads and achieve an increase in traffic and in turn an increase in the number of conversions achieved during the active timeframe.