Select Page

Matrix Roofing – November 2020

Dec 7, 2020

Manager

The Google Ads campaign for the month of November has seen a mix of wins and areas for improvement. While we may have experienced a few issues with the conversion tracking which affected our assessment of this month’s campaign performance, we’d like to see traffic increase in the succeeding months as this month’s performance has been relatively slower than expected. With the implementation of a new fix so we can consistently track conversions, we’re confident that the succeeding conversions will produce accurate data we can work with. We plan to structure the campaign through the beginning of December to achieve as many conversions as possible before pausing the campaign for the holiday season.

Google Ads Analysis

  • 27 clicks,
  • 7.5% CTR,
  • 1 Conversion tracked
  • 3.7%
  • November has been a pleasing month for the Google Ads campaign. We have been able to track the conversion this month, however we have noted some problems with the conversion tracking this month. This has caused not all conversions to be tracked accurately in the dashboard. With the implementation of a new fix for conversion tracking, we are confident all conversions will be tracked accurately in the dashboard moving forward.
  • However, we are still seeing a slower performance than expected leading into the Christmas period, especially in terms of traffic.
  • Our plan for the month of December, is to structure the campaign to achieve as many conversions as possible in the first week before pausing the campaign for the holiday season.

    • Matrix Roofing – October 2020

    Nov 6, 2020

    Manager

    The results produced for the month of October show significant growth in our Google Ads campaign! Although there had been a decline in overall website traffic, we do not attribute these site visit losses to the Google Ads campaign. Our data shows a massive influx in users coming in from the CPC (Google Ads) channel, from 39 users to 100 users this October. Furthermore, the increase in our CTR is staggering as it amounts to a 1118.1% improvement from last month’s click through rates. Our primary concern for the month is in conversion tracking caused by the new Google update. We will be addressing this in the coming month of November by launching a new landing page. We also aim to recover the slight 5.3% increase in cost per click by removing non-performing keywords in the campaign.

    Google Ads Analysis

  • 163 clicks,
  • 7.9% CTR,
  • $4.27 average cost per click,
  • October has seen a pleasing month for the Google Ads campaign with an increase in the CTR from last month’s 0.6% to a whopping 7.9%.
  • However, we are seeing a problem in accurately tracking the number of conversions due to Google’s recent update. We are implementing a new tracking strategy this month to ensure all achieved conversions are tracked in the campaign correctly.
  • Our plan for the month of November, is to launch a new landing page for the Google Ads campaign which will ensure we can track conversions correctly with Google. We will also structure the campaign to achieve an improved cost per click by removing non performing keywords that drive expensive clicks.