Manager
The Google Ads campaign for the month of November has seen a mix of wins and areas for improvement. While we may have experienced a few issues with the conversion tracking which affected our assessment of this month’s campaign performance, we’d like to see traffic increase in the succeeding months as this month’s performance has been relatively slower than expected. With the implementation of a new fix so we can consistently track conversions, we’re confident that the succeeding conversions will produce accurate data we can work with. We plan to structure the campaign through the beginning of December to achieve as many conversions as possible before pausing the campaign for the holiday season.
Google Ads Analysis
27 clicks,
7.5% CTR,
1 Conversion tracked
3.7%
November has been a pleasing month for the Google Ads campaign. We have been able to track the conversion this month, however we have noted some problems with the conversion tracking this month. This has caused not all conversions to be tracked accurately in the dashboard. With the implementation of a new fix for conversion tracking, we are confident all conversions will be tracked accurately in the dashboard moving forward.
However, we are still seeing a slower performance than expected leading into the Christmas period, especially in terms of traffic.
Our plan for the month of December, is to structure the campaign to achieve as many conversions as possible in the first week before pausing the campaign for the holiday season.
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