Manager
We are pleased to report that upon shifting our focus to the Google Ads campaign this September, we were able to produce highly positive results for this initial few weeks since the launch! Bringing in 492 users, there has been a massive 97.6% increase in overall website traffic compared to August. Our CPC (Google Ads) channel was able to contribute in boosting the website visits. The new campaign statistics show a lot of potential especially in the number of clicks and impressions, and the CTR is considerably positive as well. We will be optimising the campaign further for the coming month of October and will be focusing on conversion tracking to ensure all calls and form submissions achieved through the campaign are being tracked correctly.
Google Ads Analysis
182 clicks,
0.6% CTR,
4 conversions,
2.2% conversion rate
September has been a pleasing month for the Google Ads campaign, since sending the campaign live towards the end of the month. The stats generated initially were very pleasing to see and have set the campaign to see long term success and potential.
Since launching the new campaign it has generated great numbers of traffic and a fantastic CTR.
The downside is that we have noticed a potential issue with Google Ads tracking because with this kind of traffic the campaign should be presenting a higher number of conversions in the dashboard.
The plan for October is to test a new landing page for the campaign that will allow us to also manually track phone calls achieved from the campaign. This will give us a better assessment of the campaign and allow us to optimise accordingly
Recent Comments