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Matrix Roofing – March 2021 Monthly Report

Apr 9, 2021

Manager

We are pleased to report a highly positive set of results for the Google Ads campaign this month of March! There has been an increase in the overall website traffic worth 8.7%. Although the CPC channel does not bring in the majority of the site’s users, the increase can be attributed to Google Ads nonetheless due to the boost in the number of CPC visits from 72 to 141 users this month! For the other data, we are pleased to see a massive 88.2% increase in the number of clicks for the month. The click through rate is currently sitting at 3.9%, which is at a 14.1% difference from last February. This is due to the significant 119.2% increase in impressions. Nevertheless, it has been fantastic to record 10 conversions this month, a steady improvement from February’s 6 conversions, despite the campaign being paused for the last week of the month. The average cost per conversion has also gone down, which is another win in itself. We aim to lower the CPC further by using cheaper yet more relevant keywords for the coming month of April.

Google Ads Analysis

  • 160 clicks
  • 3.9% CTR
  • 10 Conversions
  • 6.3% Conversion rate
  • March has seen a very pleasing month of results for the Google Ads campaign as it has generated 10 conversions.
  • The cost per conversion is lower compared to last month and overall traffic is at its peak which is fantastic.
  • However, we have noted that CTR and conversion rate has dropped compared to the month of February.
  • Since pausing the campaign through the Easter period, the plan for the coming month is to structure the campaign to drive a lower cost per conversion by optimising the non performing keywords and replacing them with cheaper but relevant ones, while reviewing the new competitor focused campaign success.

    • Matrix Roofing – February 2021 Monthly Report

    Mar 5, 2021

    Manager

    The results in the Google Ads campaign produced for February are steady with a few areas for improvement. To start off, there has been a minimal 2.1% decrease in overall site traffic which is reflected in the decrease of the number of users from the CPC channel. Considering that the campaign was paused for 10 days, it is impressive to find 6 conversions for the month despite the lower number of clicks and click through rate. A notable improvement in the campaign is effectively lowering the average cost and cost per click for the ads by 13.8% and 2.6% respectively. We are aiming to progress further this coming month of March by increasing CTR and conversions through a more effective structure of the campaign. The new Competitor campaign will also be used to secure effective leads from the competition.

    Google Ads Analysis

  • 85 clicks
  • 4.6% CTR
  • 6 Conversions
  • 7.1% Conversion rate
  • February has seen a steady month of results for the Google Ads campaign.
  • The campaign generated 6 conversions which has been fantastic as the campaign was paused for almost 10 days of the month.
  • Due to the time the campaign was paused, we have noted lower numbers this month in terms of conversions, overall traffic and conversion rate, however it was great to see the campaign bounced back during the 3rd and 4th week of the month.
  • The plan for the coming month is to structure the campaign to drive an increase in CTR which will help us in getting more consistency in conversions as well as focus on the new Competitor campaign to drive leads away from competitors.