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Matrix Roofing – September 2020

Oct 7, 2020

Manager

We are pleased to report that upon shifting our focus to the Google Ads campaign this September, we were able to produce highly positive results for this initial few weeks since the launch! Bringing in 492 users, there has been a massive 97.6% increase in overall website traffic compared to August. Our CPC (Google Ads) channel was able to contribute in boosting the website visits. The new campaign statistics show a lot of potential especially in the number of clicks and impressions, and the CTR is considerably positive as well. We will be optimising the campaign further for the coming month of October and will be focusing on conversion tracking to ensure all calls and form submissions achieved through the campaign are being tracked correctly.

Google Ads Analysis

  • 182 clicks,
  • 0.6% CTR,
  • 4 conversions,
  • 2.2% conversion rate
  • September has been a pleasing month for the Google Ads campaign, since sending the campaign live towards the end of the month. The stats generated initially were very pleasing to see and have set the campaign to see long term success and potential.
  • Since launching the new campaign it has generated great numbers of traffic and a fantastic CTR.
  • The downside is that we have noticed a potential issue with Google Ads tracking because with this kind of traffic the campaign should be presenting a higher number of conversions in the dashboard.
  • The plan for October is to test a new landing page for the campaign that will allow us to also manually track phone calls achieved from the campaign. This will give us a better assessment of the campaign and allow us to optimise accordingly

    • Matrix Roofing – January Monthly Report

    Feb 7, 2020

    Manager

    The month of January has seen some positive and some interesting results. The interesting results come from the website traffic through the month. We saw an average of around 10-15 users visiting the website each day, with a large peak of traffic occurring on January 26th from spam form submissions. The SEO rankings have continued to fluctuate slightly which is to be expected and we have been able to maintain a page #1 ranking for the term ‘roof restoration cheltenham’ through our off-page strategy. In the coming month we will be utilising an on-page strategy to ensure we stay up to date with Google’s algorithms while also improving the rankings for the Glen Waverley and Cheltenham keywords which should lead to an increase in more genuine traffic coming to the website. This will be our focus over the coming month in hopes to see an increase in leads coming in for the business.

    SEO Analysis

  • 7 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof restoration glen waverley’ ranking in 17th position (second page)
  • Keyword ‘roof restoration cheltenham’ ranking in 7th position (first page)
  • Keyword ‘roof repairs ferntree gully’ ranking in 13th position (second page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.residencestyle.com/what-are-the-signs-that-you-need-to-renew-your-roof-restoration-immediately/
  • Further on-page optimisations will be completed in the coming month to see further improvements for the Glen Waverley and Cheltenham focused keywords