Manager
August brought much more positive results for the campaign overall. We saw welcome recovery in site traffic, with a 43.4% rise in user visits. We also saw a 81.1% increase in average session duration, which means users find our content relevant. Half of those users arrived through organic (SEO) channels, and almost all of them were new, which is pleasing to see. SEO performance also continued to improve, with a small but still favourable 0.4% rise in the site’s average ranking. We also saw a new keyword move into the top 3 positions, and we have a further 17 keywords in the top 4 to 10 positions. This means we have more words on the first page of search results — very optimistic! September will see us focus on the ‘mechanic perth’ target keyword, which currently ranks 15th, to bring it closer to the top 10 positions on Google.
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