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August brought much more positive results for the campaign overall. We saw welcome recovery in site traffic, with a 43.4% rise in user visits. We also saw a 81.1% increase in average session duration, which means users find our content relevant. Half of those users arrived through organic (SEO) channels, and almost all of them were new, which is pleasing to see. SEO performance also continued to improve, with a small but still favourable 0.4% rise in the site’s average ranking. We also saw a new keyword move into the top 3 positions, and we have a further 17 keywords in the top 4 to 10 positions. This means we have more words on the first page of search results — very optimistic! September will see us focus on the ‘mechanic perth’ target keyword, which currently ranks 15th, to bring it closer to the top 10 positions on Google.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mechanic perth’ is ranking in 15th position (second page), up from 18th (second page) in the previous month.
  • Keyword ‘car service Canning Vale’ ranking in 23rd position (third page)
  • Keyword ‘mechanic Fremantle’ ranking in 7th position (first page)
  • Keyword ‘mechanic Coogee’ is ranking in 11th position (second page)
  • Keyword ‘mechanic Bibra Lake’ is ranking in 5th position (first page)
  • Keyword ‘mechanic Myaree’ is ranking in 12th position (second page)
  • Through the month of September, we will focus our optimisation strategies on the keyword ‘mechanic perth’ to boost its ranking and bring it closer to the first page of Google search results.