Manager
The month of June has been a fantastic month across the board! We have seen a slight dip in the website traffic but it is great to see that there has been a huge increase in the average session duration. It’s also great to note that the majority of the traffic coming to the site is coming from both cpc (cost per click – Google Ads) and organic search (Google). The SEO rankings are continuing to improve month on month and we are confident we can see this trend of results continuing. For AdWords, seeing the cost per conversion lower this month has been our biggest win!
SEO Analysis
June has seen another positive month in the SEO rankings. We can now see 47 terms appearing on the first page of Google’s results, with 17 of those appearing in the top 3 positions on the first page. Some terms in particular that have improved over the last 30 days include ‘log book services welshpool’, ‘car repairs welshpool’ and ‘car repairs cannington’ which have jumped 95, 64 and 45 positions respectively. Over the coming month we are expanding on our off page strategies to ensure we can see more of these terms moving onto the first page of Google’s results, which will in turn generate more enquiries for the business.
AdWords Analysis
June has been a very positive month for the google Ads campaign, generating 19 conversions with an increase in our Conversion rate (13.4%) while lowering down our Cost per Conversions (2.3%). The plan for July is to maxmise usage of exact match type keywords to structure the campaign on increasing our CTR which could also lead to increasing all of the stats across the campaign.
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