Meticulous Mechanical – September Monthly Report
Manager
The month of September has been positive overall. While we have seen a large drop in the overall website traffic, this has been due to the Google Ads campaign being paused and therefore bringing 1 user to the website over the last month in comparison to 82 users through August. With the focus now on the SEO campaign, with our link building strategy, we are confident we can continue to boost the rankings which will lead to an increase in the organic website visits each month. We will continue with our existing strategy in order to see some large jumps in the coming month as well as some steadier movements in the rankings.
SEO Analysis
September has produced a slower month of results, with a few some wins. We can see 39 terms appearing on the first page of Google, with 9 keywords appearing in the top 3 results on the first page. The last 30 days has shown some massive fluctuations in both directions for the rankings, and we have seen the terms ‘mechanic canning vale’, ‘car repairs morley’ and ‘mechanic bayswater’ jump 81, 61 and 29 positions respectively. A huge win for the month was seeing the term ‘mechanic perth’ move 48 positions towards a better ranking. While this term is not yet on the first page of results, we will continue with our link building strategy in order to see further improvements over the coming month.
h2>AdWords Analysis
Since the Google Ads campaign was paused, there will be no analysis this month.
Meticulous Mechanical – August Monthly Report
Manager
August has produced a month of positive numbers overall. We have seen a 9% increase in website traffic which is great! The SEO rankings are continuing to progress towards the first page of Google’s results, with some terms climbing higher up on the first page itself. On the Google Ads front, we saw some great results for the first half of the month where the campaign was live! When you are ready to turn the campaign back on, we are confident that we will see the results pick up to this similar trend. Over the coming month, our focus will be on SEO and achieving a goal of 47 terms appearing in the top 10 results.
SEO Analysis
The month of August has seen some fluctuations in the rankings. We can now see 43 terms appearing on the first page of Google’s results which is great. The terms ‘mobile mechanic balcatta’, ‘car repairs canning vale’ and ‘car repairs fremantle’ have jumped 80, 77 and 69 positions towards the first page of Google’s results. We will be continuing with our off page strategy to see these results moving closer to the first page of results, as that is the most valuable position to be in.
h2>AdWords Analysis
August has produced a great month of results for the Google Ads campaign. We have seen an increase in CTR (43.3%) and Conversion rate (32.6%), and we were also able to achieve a lower cost per conversion (19.6%) which was fantastic. The campaign was paused on August 18, however for the first alf of the month, we were still able to generate fantastic numbers across the dashboard.