Manager

July has produced some outstanding numbers! We have seen a 16% increase in the overall website traffic, and it’s great to see that cpc (Google Ads) and organic (Google Search results) are the 2 most contributing channels to this traffic. The SEO rankings have continued to show large movements in both directions throughout July. Through August we will be further executing on our off page strategy to ensure that we see an increase in the amount of movements towards the first page of Google. The Google Ads campaign has been showing fantastic results! We have seen an increase in conversions and a lower cost per conversion which is a massive win. Over the coming month we will continue with our optimisations to ensure we can maintain this level of results or even improve on them.

SEO Analysis

The month of July has seen a huge month of fluctuations across the board. We can now see 41 terms appearing in the top 10 results (first page) on Google, with 17 of those terms appearing in the top 3 positions. While we have seen some terms fluctuate away from improved rankings, we have also seen some terms making their way closer to the first page of results. As we continue with our off page strategy, we will see fluctuations in both directions with the rankings which is something we are monitoring closely. Throughout August, our goal is to see 50 terms appearing in the top 10 results on Google.

h2>AdWords Analysis

July has been a very succesful month for the Google Ads campaign. We saw improvements across the stats in the dashboards including Clicks (27.2%), CTR (19.9%), Conversions (36.8%) and Conversion rate (7.6%) which has been fantastic. We also managed to lower down the cost per conversion to $17.14 which has been a huge win. This number improved by removing non performing keywords and experimenting on bidding strategy, which we have done over the last month. The plan for August is to structure the campaign for a bigger drive in CTR by using more relevant keywords based on exact search terms.

Manager

The month of June has been a fantastic month across the board! We have seen a slight dip in the website traffic but it is great to see that there has been a huge increase in the average session duration. It’s also great to note that the majority of the traffic coming to the site is coming from both cpc (cost per click – Google Ads) and organic search (Google). The SEO rankings are continuing to improve month on month and we are confident we can see this trend of results continuing. For AdWords, seeing the cost per conversion lower this month has been our biggest win!

SEO Analysis

June has seen another positive month in the SEO rankings. We can now see 47 terms appearing on the first page of Google’s results, with 17 of those appearing in the top 3 positions on the first page. Some terms in particular that have improved over the last 30 days include ‘log book services welshpool’, ‘car repairs welshpool’ and ‘car repairs cannington’ which have jumped 95, 64 and 45 positions respectively. Over the coming month we are expanding on our off page strategies to ensure we can see more of these terms moving onto the first page of Google’s results, which will in turn generate more enquiries for the business.

AdWords Analysis

June has been a very positive month for the google Ads campaign, generating 19 conversions with an increase in our Conversion rate (13.4%) while lowering down our Cost per Conversions (2.3%). The plan for July is to maxmise usage of exact match type keywords to structure the campaign on increasing our CTR which could also lead to increasing all of the stats across the campaign.