Meticulous Mechanical – May Monthly Report
Manager
May has produced a strong month of numbers across the board! We have seen a very slight increase in the overall website traffic, and it’s great to see that the 2 channels contributing most to this is cpc (cost per click – Google Ads) and organic (Google Search). In terms of the rankings themselves, these have seen some massive jumps and a huge win with the Perth terms jumping upwards. The AdWords campaign, while we have seen a drop in the total number of conversions, our click through rate is sitting at a comfortable number. Our focus for the coming will be on improving this number though and in turn seeing the number of conversions bounce back up in June.
SEO Analysis
The month of May has continued to show some huge fluctuations in the rankings that have been very positive! We can see 44 of the key search terms now appearing on the first page of Google’s results, with 16 of those appearing in the top 3 positions on that first page. Some terms in particular that saw some massive jumps this month include ‘log book services northbridge’ and ‘roadside assistance canning vale’. Another massive win for the month was seeing the term ‘log book services perth’ jump 45 positions towards a better rankings. We will continue with our off page strategy in order to see these results continuing on into the month of June.
AdWords Analysis
May has been great for Google Ads campaign. We managed to get a 3.1% CTR, 20 Total Conversions, 16.3% Conversion rate and $22.14 Cost per Conversions. These numbers might be lower than last months performance by a hair but we can definitely say that these numbers are very positive for the overall campaign. The only stat that we are still working to improve is the CTR which we will focus on in June. We will structure the campaign to drive this increase by getting more specific terms from the data we generated from the previous months and set them to exact terms.
Meticulous Mechanical – April Monthly Report
Manager
April has shown fantastic results across the board! While we have seen a drop in the overall website traffic, it is positive to see that both Paid Search and Organic Search are the largest contributors to this traffic. As the SEO Rankings continue to improve over the coming months, we do also expect the total number of users coming to the site increasing. The Google Ads campaign has also been extremely positive with 26 conversions at a lower cost per conversion. We will continue to monitor and optimise the campaign to ensure these results continue over the month of May.
SEO Analysis
The month of April has seen some outstanding results for SEO! We have seen the total number of terms appearing in the top 10 positions (first page) on Google increased from 25 in March to 42 in April, and the total number of terms appearing in the top 3 positions increase from 7 in March to 14 in April. Some terms in particular that have seen great improvements include ‘log book services welshpool’, ‘log book services forrestfield’ and ‘mechanic welshpool’. Over the coming month, we will continue with our off page strategy in order to see this trend of results continuing into May.
AdWords Analysis
The performance of the Google Ads campaign for the month of April has been successful. We saw an increase in CTR (3.4%), Conversions (18.2%) and Conversion Rate (27.4%). We also managed to lower down the cost/conversion by 13.4%. Overall, this kind of performance is what we want to bring for the following month as well. We would also want to structure the campaign to get an increase in CTR.