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Meticulous Mechanical – September 2021 Monthly Report

Oct 7, 2021

Manager

September sees mixed but predominantly positive results for our campaign! We did see a slight drop in user traffic by 11.2%, but the overall trend was high, and ended on a high note. Average session duration again increased, this time by 11.2%, so our content continues to be relevant to users finding our site. Almost half those users arrived through organic (SEO) channels, which is pleasing to see. In similar positive news, the site’s overall SEO ranking again saw a small but favourable 2.3% increase. We also retained the number of keywords we have on Google’s first page of search results, with one in the top 3 spots. In September, we focused on on-page optimisations for the ‘mechanic Canning Vale’ target keyword, and we’re optimistic of seeing its ranking increase soon. This October, we’ll shift our focus to the ‘car service Canning Vale’ target keyword due to its significant monthly search volume, with the aim of boosting its ranking to Google’s first page.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 13 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mechanic perth’ is ranking in 14th position (second page)
  • Keyword ‘car service Canning Vale’ ranking in 23rd position (third page)
  • Keyword ‘mechanic Fremantle’ ranking in 10th position (first page)
  • Keyword ‘mechanic Coogee’ is ranking in 10th position (first page)
  • Keyword ‘mechanic Bibra Lake’ is ranking in 4th position (first page)
  • Keyword ‘mechanic Myaree’ is ranking in 12th position (second page)
  • In September, we completed on-page optimisation with a focus on the keyword ‘mechanic Canning Vale’ and we expect movement in its ranking in the coming weeks.
  • Through the month of October, we will focus our optimisation strategies on the keyword ‘car service Canning Vale’ as it has a significant number of average monthly searches and to bring it closer to the first page of Google search results.

    • Meticulous Mechanical – August 2021 Monthly Report

    Sep 6, 2021

    Manager

    August brought much more positive results for the campaign overall. We saw welcome recovery in site traffic, with a 43.4% rise in user visits. We also saw a 81.1% increase in average session duration, which means users find our content relevant. Half of those users arrived through organic (SEO) channels, and almost all of them were new, which is pleasing to see. SEO performance also continued to improve, with a small but still favourable 0.4% rise in the site’s average ranking. We also saw a new keyword move into the top 3 positions, and we have a further 17 keywords in the top 4 to 10 positions. This means we have more words on the first page of search results — very optimistic! September will see us focus on the ‘mechanic perth’ target keyword, which currently ranks 15th, to bring it closer to the top 10 positions on Google.

    SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mechanic perth’ is ranking in 15th position (second page), up from 18th (second page) in the previous month.
  • Keyword ‘car service Canning Vale’ ranking in 23rd position (third page)
  • Keyword ‘mechanic Fremantle’ ranking in 7th position (first page)
  • Keyword ‘mechanic Coogee’ is ranking in 11th position (second page)
  • Keyword ‘mechanic Bibra Lake’ is ranking in 5th position (first page)
  • Keyword ‘mechanic Myaree’ is ranking in 12th position (second page)
  • Through the month of September, we will focus our optimisation strategies on the keyword ‘mechanic perth’ to boost its ranking and bring it closer to the first page of Google search results.