Meticulous Mechanical – May 2021 Monthly Report
Manager
May has seen a welcome improvement following April’s mixed performance. We saw a promising 16.3% increase in user visits and a 20.7% increase in average session duration. While the overall trend remains low, there was a fantastic upward course at the end of the month that we can build on! Over half the website users continue to arrive via organic (SEO) searches, although marginally fewer than last month. On the SEO front, we now have 10 keywords ranking within the top 3 spots, although we saw some of those drop from the #1 position. There are also a further 28 keywords in the top 4 to 10 spots. For the target keyword ‘mechanic Belmont’, we expect to see a rise in the rankings after on-page optimisations completed near the end of May. We will expand our strategy to off-page work to see a further boost for the ‘mechanic perth’ keyword in June.
SEO Analysis
Meticulous Mechanical – October 2021 Monthly Report
Manager
The month of October continues the positive trend for our campaign. Site traffic saw some welcome recovery, going up by 8.9%. The overall trend saw several high points despite the fluctuations over four weeks. A significant number of users again arrived through organic (SEO) channels, which is favourable. We also again saw another pleasing increase in the site’s overall SEO rank, this time by 7.8%. We saw a keyword drop from the top 3 spots, but we’ve retained 18 keywords on the first page of Google’s search results. October saw us focus our on-page optimisations on the ‘car service Canning Vale’ target keyword, which moved from 23rd to 15th on search results. We expect further movement in the coming weeks. November will now see us focus on the ‘mechanic Perth’ target keyword to bring it closer to the top 10 spots.