Meticulous Mechanical – February 2021 Monthly Report
Manager
February has unfortunately seen a drop in website traffic following last month’s more positive results. User visits have dropped 24.0%, while the overall trend throughout the month was up-and-down, though fairly high. We attribute this dip in website traffic to the fact that ‘mobile mechanic’ keywords have been removed from the campaign and redirected to ‘mechanic’ keywords. Still, users arriving through organic (SEO) channels comprise well over half the visitors to the site, which remains promising. Average session duration has also increased by 21.6%, which means people are spending more time on the site! We have noted the average ranking drop by 7.9% which again is due to the ‘mobile mechanic’ keywords removal from the campaign. We still have a further 32 keywords within the top 4 to 10 spots, which we can work on in the coming month! Throughout March, we aim to recover the site’s SEO performance and traffic by creating new SEO pages, with a focus on mechanic and Toyota keywords.
SEO Analysis
Meticulous Mechanical – January 2021 Monthly Report
Manager
January has continued the positive trend in website traffic, with a 38.5% increase in user visits since last month. The total visits arriving from organic (SEO) searches has also risen, with 237 total (231 new). Site traffic continues to fluctuate over the month, but the overall trend remains high. Users also spend over one minute on the site, which has resulted in a 28.8% increase in session duration. The site’s SEO ranking has dipped minimally by 0.5%, with six keywords dropping out of the top 3 spots. We now have 31 keywords ranking within the top 3 positions, with a further 40 within the top 4 to 10. Many of the ‘mobile mechanic’ target keywords are performing well, so for February, we will implement off-page strategies to further boost the ‘mobile mechanic perth’ keyword to take advantage of its large search volume.