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MF Electrical – August 2021 Monthly Report

Sep 6, 2021

Manager

The results produced for the month of August show a steady performance for the Google Ads campaign. The CPC channel remains to be the top performing channel for the month, bringing in 92 users. There have been 106 clicks which puts the CTR at a strong 7.02%. The dip in conversions, conversion rate, and traffic is due to the high cost per click. It is noted that the campaign is currently paused, however, we strongly recommend a daily budget of at least $30 in order to achieve strong traffic and conversions for the campaign in the future.

Google Ads Analysis

  • 1 Conversion
  • 106 Clicks
  • 7.02% CTR
  • 0.9% Conversion rate
  • The month of August has been steady for the Google ads campaign. The campaign generated consistent traffic and the CTR looks fantastic. We’ve also seen highly relevant search terms generated from the campaign which is very exciting.
  • However, we have noted a drop in the conversions. High cpc resulted in lower volume of clicks and low conversion rate.
  • The campaign is now paused, in the future you decided to start the campaign again, it is advisable to have a set daily budget atleast $30/day for consistent traffic and conversions.

    • MF Electrical – July 2021 Monthly Report

    Aug 6, 2021

    Manager

    The month of July has produced strong results for the campaign with multiple wins across the board! We record highly positive data, stemming from the increase in campaign traffic thanks to the structure implemented the previous month. To start, there has been a 5.9% increase in the number of clicks and a 15.6% increase in CTR. This puts the CTR at 7.5%, a very strong point for the campaign! At the same time, the number of conversions have gone up by 20% and we are pleased to see the 4.2% conversion rate for the month. There has also been less cost for July as we note a 6.6% decrease in average CPC. All in all, it has been an amazing month for the Google Ads campaign so we aim to run the same structure for the coming month of August. We will continue to optimise the campaigns and ads to pursue more growth of this level.

    Google Ads Analysis

  • 6 Conversions
  • 143 Clicks
  • 7.5% CTR
  • 4.2% Conversion rate
  • The month of July has seen an awesome set of results from the Google Ads campaign. We have seen an increase in almost every statistic. We were successful in increasing the campaigns traffic which led to the increase in conversions and conversion rate. The campaign also managed to see a lower cost per conversion and Average CPC which is very exciting.
  • The only downside, although very small, is that we have noted some inconsistency of conversion rate towards the end of the month.
  • The plan for August is to run with the same structure, but continue optimizing the campaigns non-performing keywords and ads to further increase the ad quality and make it more relevant to potential clients.