Manager
The month of April has produced a pleasing month of results for the Google Ads campaign We have seen a dip in the overall website traffic, particularly towards the start of the month. However, once some COVID-19 restrictions were lifted towards the end of the month, we did see searches and website traffic picking up which was positive. The campaign achieved 3 total conversions this month which was great to see. Through the coming month we will be optimising the campaign to ensure we can see an increase in traffic as well as conversions.
Google Ads Analysis
The month of April was posisive for the Google Ads campaign. We have generated 26 Clicks, 3.4% CTR, 755 Impressions, 3 Conversions and a 11.53% Conversion rate. These numbers are very positive to see!
We are still seeing the conversion tracking issue persist, which is why we are not seeing the total number of conversions displaying in the marketing dashboard. However through manually checking the conversions we can see 3 achieved through the month.
The plan for May is to structure the campaign to achieve a better CTR as well as more consistancy in the conversions throughout the month.
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