Manager
The results produced for the month of August show a steady performance for the Google Ads campaign. The CPC channel remains to be the top performing channel for the month, bringing in 92 users. There have been 106 clicks which puts the CTR at a strong 7.02%. The dip in conversions, conversion rate, and traffic is due to the high cost per click. It is noted that the campaign is currently paused, however, we strongly recommend a daily budget of at least $30 in order to achieve strong traffic and conversions for the campaign in the future.
Google Ads Analysis
1 Conversion
106 Clicks
7.02% CTR
0.9% Conversion rate
The month of August has been steady for the Google ads campaign. The campaign generated consistent traffic and the CTR looks fantastic. We’ve also seen highly relevant search terms generated from the campaign which is very exciting.
However, we have noted a drop in the conversions. High cpc resulted in lower volume of clicks and low conversion rate.
The campaign is now paused, in the future you decided to start the campaign again, it is advisable to have a set daily budget atleast $30/day for consistent traffic and conversions.
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