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MF Electrical – February 2021 Monthly Report

by | Mar 5, 2021 | MF Electrical | 0 comments

Manager

We are ecstatic to see another month of fantastic results for the Google Ads campaign this February. To start off, there is a massive increase in overall website traffic worth 95.1%. The majority of this traffic is brought in by the CPC (Google Ads) channel, a solid indicator of the effectiveness of the current campaign. It has also been exciting to see a 42.7% increase in impressions, bringing in an 87.5% increase in the number of clicks as well. These results are more than efficient as the recorded CTR of 6.7% is an improvement over the previous month. The number of conversions has also gone up along with a lower cost per click of 19.6% All in all, it has been an exciting month for the Google Ads campaign. We will be aiming for a higher conversion rate this coming month of March by pursuing ad copy optimisations along with adjusting different bidding strategies.

Google Ads Analysis

  • 5 Conversions
  • 105 Clicks
  • 6.7% CTR
  • 4.8% Conversion rate
  • February has seen another fantastic month of results for the Google Ads campaign.
  • From the previous month, we have seen another increase in the number of conversions achieved as well as the CTR.
  • We also noted an increase in overall traffic.
  • However, the conversion rate is significantly lower which is understandable considering the increase in traffic and inconsistency in conversion towards the end of february.
  • With that said, the plan for the month of March is to structure the campaign to improve the conversion rate by exercising different bidding strategies as well as ad copy optimisations.