Manager
The month of July has seen some improved results from the previous month overall. We have seen an increase in the overall website traffic which has been pleasing to see. The Google Ads campaign has been able to produce an increase in impressions, clicks and conversions which has been fantastic! While the marketing dashboard is still showing some problems accurately displaying the stats from the month, we have been able to manually count conversions for the month. Through August our focus will be on improving the click-through-rate which should also lead to an increase in the total number of conversions achieved through the month.
Google Ads Analysis
4 Conversions
48 Clicks
4.3% CTR
6.25% Conversion rate
July has seen an improvement in the overall traffic and total conversions achieved from the Google Ads campaign which is a massive win for the month. The downside of July’s results is that we have noted a lower CTR compared to the previous month and it seems that we are getting quite a few low intent clicks. This is something that we would like to work on for August to ensure the clicks we are achieving are from more of those high intent customers. Now, the plan is to structure the campaign to increase the CTR which can also lead to better quality conversions and lower conversion rate in the process. We are still facing some challenges in tracking conversions and will also continue to work on a solution for this as a priority in the coming month.
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