Manager
The month of June has produced a slower month of results than the previous month. While we have seen an increase in the number of impressions, clicks and our Click Through Rate (CTR), the Google Ads campaign has a drop in conversions achieved through the month. Through July our focus will largely remain on optimising the campaign to continue to see growth in the number of impressions and clicks on the higher intent keywords. This will ensure we can see a number of conversions achieved through the month as well. We will also be optimising the ad copy to help encourage more legitimate enquiries from the conversions we achieve.
Google Ads Analysis
June has seen some positive numbers from the Google Ads campaign overall. The campaign has generated 43 Clicks, a 4.6% CTR, 925 Impressions and 1 Conversion with a 2.32% Conversion rate.
It has been pleasing to see that the overall traffic and CTR drastically improved from the prior month. However, It has been slower on the conversion side of things.
Additionally we are still facing an issue with conversions not appearing correctly in the marketing dashboard, this is something we are continually working to resolve.
Our plan for the month of July is rebuilding the campaign using the data we have gathered throughout the previous months to focus on higher performing keywords as this may help us to see more consistency when it comes to achieving conversions.
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