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MF Electrical – June 2021 Monthly Report

by | Jul 7, 2021 | MF Electrical | 0 comments

Manager

The results produced for the month of June have been stable and generally positive. There has been an increase in the number of users from the CPC channel, effectively boosting the overall website traffic by 27.1%. At the same time, there has been an 8.9% increase in the number of clicks. This puts the click through rate at a decent 6.5%, only slightly lower from the previous month. The number of conversions have also dipped this month, due to the lack of consistency in earning conversions throughout the past few weeks. We will be adjusting our approach to the campaign by changing the landing page and optimising the ad copies to boost these lower stats for the coming month of July.

Google Ads Analysis

  • 5 Conversions
  • 135 Clicks
  • 6.5% CTR
  • 3.7% Conversion rate
  • The month of June has seen a steady set of results from Google Ads campaign as we’ve seen an increase in the overall traffic.
  • However, we have noted some lower numbers in terms of conversions which will be addressed in the coming month through our planned optimisations.
  • With that being said, our plan for July is to structure the campaign to have better consistency in conversions, particularly, during the latter part of the month. We would make some changes with the landing page to to assist with the user experience and push for a higher number of conversions.