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MF Electrical – March 2021 Monthly Report

by | Apr 9, 2021 | MF Electrical | 0 comments

Manager

The results produced for the month of March have been generally satisfactory and stable, although it is a more challenging set of data compared to the previous months. To start off, there has been a slight decrease in overall website traffic at .8% this month. However, we do not attribute this loss to the Google Ads campaign since the number of site users from the CPC channel has actually gone up from 82 to 92 site visitors! This is a fantastic improvement for the campaign so far. At the same time, there has been a 9.5% increase in the number of clicks as well as a higher number of impressions for the month. Nevertheless, it has been concerning to see a lower number of conversions and conversion rate (27.0% decrease), along with the 3.1% increase in average cost per conversion. We aim to address these concerns in the coming month of April by restructuring the campaign and using different bidding strategies.

Google Ads Analysis

  • 4 Conversions
  • 115 Clicks
  • 5.7% CTR
  • 3.5% Conversion rate
  • March has seen a steady month for the Google Ads campaign, as from the previous month, we have seen an increase in the overall traffic – this is a positive sign for campaign growth.
  • The campaign has generated 4 conversions along with a 3.5% conversion rate.
  • However, these numbers are considerably lower compared to the previous month and is something we will be working to address and turn around in the coming month.
  • With that said, the plan for the April is to structure the campaign to improve the CTR by changing the non performing keywords and ads, we will also be utilising different bidding strategies to find the perfect fit for the campaign after Google’s recent update which can lead to better conversion rate and an increase number of total conversions.