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MF Electrical – November 2020 Monthly Report

by | Dec 7, 2020 | MF Electrical | 0 comments

Manager

November shows mixed results for the Google Ads campaign, with a marginal decline in traffic to the website but an increase in clicks and CTR (click through rate). User traffic decreased by 22.2%, although the average time spent on the site increased by 185.7%. We’ve also sustained the number of users arriving through CPC (cost-per-click) channels. Google Ads performance has been steady, with an increase in tracked conversions following the rise in clicks (up 37.9%) and CTR (3.7%), for a conversion rate of 5%. Conversion tracking has also been fixed, so tracking will be more accurate moving forward. The conversion rate has lowered since last month, which will be an area of focus in the coming months. In December, we plan to structure the campaign to achieve better CTR and increase the conversion rate, and recover from the dip in user traffic before pausing the campaign for the Holiday period.

Google Ads Analysis

  • 1 Conversion
  • 40 Clicks
  • 4.1% CTR
  • 5% Conversion rate
  • The Google Ads campaign for the month of November has seen a steady month of results.
  • We saw an increase in tracked conversions, however are not yet seeing what we would like to here. With the implementation of a new fix for conversion tracking, we are confident all conversions will be tracked accurately in the dashboard moving forward

    • The conversion rate has been noted as lower compared to the previous month due to an increase in the number of clicks.

  • The plan for December is to structure the campaign to achieve a better CTR along with increasing the number of conversions tracked.