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MF Electrical – September 2020 Monthly Report

by | Oct 7, 2020 | MF Electrical | 0 comments

Manager

We are excited to see that testing the homepage of the website as a landing page for the campaign has produced highly positive results this September. With a boost in overall traffic, the CPC channel has also brought in more users than the previous month. At the same time, the number of clicks and impressions of the Google Ads have gone up while our number of conversions for the month remains stable. On the other hand, our issue with tracking conversions in the dashboard continues to persist. We will be working to resolve this in the coming month of October as well as reverting back to our campaign’s original landing page to pursue further optimisation.

Google Ads Analysis

  • 2 Conversions
  • 35 Clicks
  • 4.4% CTR
  • 5.71% Conversion rate
  • The Google Ads campaign for the month of September has been positive overall.
  • We saw an increase in the number of Clicks and Impressions which indicates our test using the homepage as a landing page has been effective.
  • The plan for October is to go back to the campaign’s original landing page as we now have more data to use for optimisation. It will also give us the ability to manually track conversions while we are working with our testings on a possible solution for the continued conversion tracking issue.