Select Page

MF Electrical – February Monthly Report

Mar 6, 2020

Manager

The month of February has seen some very pleasing results. We have seen a total of 6 conversions (phone calls) achieved from the Google Ads campaign this month. This is a fantastic result and we will be working to optimise the campaign so that we can maintain this level of results through the coming months as well. Through March we will also be working to resolve the conversion tracking issue to ensure that future conversions are displaying correctly in the marketing dashboard.

Google Ads Analysis

  • February saw an increase in CTR (82%) which was great
  • We have noticed an issue with our tracking and can see that conversions are not displaying in the marketing dashboard. However, through our back up method we can see that 6 phone calls were achieved throughout February
  • The plan for March is to resolve the conversion tracking issue and look into structuring the campaign to increase the CTR further. We would also structure the campaign to increase relevance to get more phone calls to come in from Google ads.

    • MF Electrical – January Monthly Report

    Feb 7, 2020

    Manager

    The month of January has seena positive month for Google Ads results overall. We have achieved 2 conversions from the campaign (despite a tracking error in the dashboard). However, our Click Through Rate has dropped this month and we are still striving to achieve an increased number of conversions in the coming month. In order to achieve this, we will be resolving the tracking issue, and restructuring the campaign to drive an increase in the Click Through Rate which will also help us in achieving more conversions through February.

    Google Ads Analysis

  • 74.1% Increase in Clicks
  • 278.8% increase in Impressions
  • Drop in CTR
  • Achieved 2 conversions (despite inaccuracy in the Monthly Marketing Dashboard)