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MF Electrical – June 2021 Monthly Report

Jul 7, 2021

Manager

The results produced for the month of June have been stable and generally positive. There has been an increase in the number of users from the CPC channel, effectively boosting the overall website traffic by 27.1%. At the same time, there has been an 8.9% increase in the number of clicks. This puts the click through rate at a decent 6.5%, only slightly lower from the previous month. The number of conversions have also dipped this month, due to the lack of consistency in earning conversions throughout the past few weeks. We will be adjusting our approach to the campaign by changing the landing page and optimising the ad copies to boost these lower stats for the coming month of July.

Google Ads Analysis

  • 5 Conversions
  • 135 Clicks
  • 6.5% CTR
  • 3.7% Conversion rate
  • The month of June has seen a steady set of results from Google Ads campaign as we’ve seen an increase in the overall traffic.
  • However, we have noted some lower numbers in terms of conversions which will be addressed in the coming month through our planned optimisations.
  • With that being said, our plan for July is to structure the campaign to have better consistency in conversions, particularly, during the latter part of the month. We would make some changes with the landing page to to assist with the user experience and push for a higher number of conversions.

    • MF Electrical – May 2021 Monthly Report

    Jun 9, 2021

    Manager

    We are pleased to see an equally positive month for the Google Ads campaign this May! Although there has been a slight dip in overall website traffic, the difference is minimal at 3%. The heavy fluctuations in site visits throughout the month is similar to the pattern we were able to track from last April. The CPC channel continues to be the top-performing channel, which is fantastic to see. On the other hand, there are some numbers that have dropped from the previous month, particularly in clicks and the CTR. This is most likely due to the increase in impressions to a total of 1,900 impressions for the month! The number of conversions remains the same but the conversion rate has gone up by 5.6%. There is also a slight increase in cost per conversion. Nevertheless, it has been a positive month overall for the campaign. For the coming month of June, we believe it would be optimal to increase the daily budget to cover relevant keywords with high potential conversions. We will structure the campaign accordingly to be more balanced.

    Google Ads Analysis

  • 7 Conversions
  • 124 Clicks
  • 6.6% CTR
  • 5.6% Conversion rate
  • May has seen a great and steady month of results from Google Ads campaign, as we’ve generated the same number of conversions but actually increased our conversion rate.
  • We are getting great performance from the “cel fi” and “smoke alarm” ad groups which is very pleasing to see.
  • However, even if it’s minimal, we saw a drop in overall traffic and a small increase in cost per conversion, but still great numbers across the board.
  • With that being said, our plan for June is to structure the campaign to be more balanced in terms of distributing the daily budget across the ad groups. We will also investigate utilising different bidding methods to balance the ad groups.