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MF Electrical – February 2021 Monthly Report

Mar 5, 2021

Manager

We are ecstatic to see another month of fantastic results for the Google Ads campaign this February. To start off, there is a massive increase in overall website traffic worth 95.1%. The majority of this traffic is brought in by the CPC (Google Ads) channel, a solid indicator of the effectiveness of the current campaign. It has also been exciting to see a 42.7% increase in impressions, bringing in an 87.5% increase in the number of clicks as well. These results are more than efficient as the recorded CTR of 6.7% is an improvement over the previous month. The number of conversions has also gone up along with a lower cost per click of 19.6% All in all, it has been an exciting month for the Google Ads campaign. We will be aiming for a higher conversion rate this coming month of March by pursuing ad copy optimisations along with adjusting different bidding strategies.

Google Ads Analysis

  • 5 Conversions
  • 105 Clicks
  • 6.7% CTR
  • 4.8% Conversion rate
  • February has seen another fantastic month of results for the Google Ads campaign.
  • From the previous month, we have seen another increase in the number of conversions achieved as well as the CTR.
  • We also noted an increase in overall traffic.
  • However, the conversion rate is significantly lower which is understandable considering the increase in traffic and inconsistency in conversion towards the end of february.
  • With that said, the plan for the month of March is to structure the campaign to improve the conversion rate by exercising different bidding strategies as well as ad copy optimisations.

    • MF Electrical – January 2021 Monthly Report

    Feb 5, 2021

    Manager

    It has been exciting to see significant growth in the Google Ads campaign this month of January. In overall website performance, we have already measured 17.3% increase in site traffic. It has been positive to see that the majority of the users are brought in by the CPC channel. Due to the 2.9% increase in impressions, we found a slight decline in the number of clicks and the click through rate. Nevertheless, we have more wins on the record as we achieve more conversions and a higher conversion rate this month. We were able to achieve all of these along with a 29.7% decrease in cost per click. Overall, the Google Ads campaign is off to an amazing start for the year. For the month of February, we aim to recover the dips in the clicks and click through rate by pursuing more relevant keywords.

    Google Ads Analysis

  • 4 Conversions
  • 56 Clicks
  • 5.1% CTR
  • 7.1% Conversion rate
  • January has produced an impressive month of results for the Google Ads campaign.
  • Through the last month, we have seen an increase in the number of conversions achieved as well as the conversion rate.
  • A lower cost per conversion was also achieved, however we did also see a lower CTR too.
  • The plan for the month of February is to structure the campaign to achieve a high number of clicks and an improved CTR which can help us achieve better consistency in the conversions achieved week on week. We would also look into targeting more highly relevant keywords that would help us achieving this months campaign goal.