Manager

The results produced for the month of October urge us to assert more up-to-date optimisations in our Google Ads campaign. We are concerned to see a drop in overall website traffic as well as the number of site visitors coming in from the CPC (Google Ads) channel. Unfortunately, we were also unable to continue the positive trend in CTR from the previous month. We note the dips in our Google Ads campaign so we will be optimising our output for November by exerting effort into boosting click through and conversion rates. To maximise our optimisations, resolving the conversion tracking issue for our ads will also be a prime focus also. In the coming month our goal is to resolve the conversion tracking problems to allow us to more effectively optimise the campaign for an increase in achieved conversions each month.

Google Ads Analysis

Our plan for the month of November is to implement a new conversion tracking plan to ensure conversions are tracked correctly to ensure full optimisations are possible.

Manager

We are excited to see that testing the homepage of the website as a landing page for the campaign has produced highly positive results this September. With a boost in overall traffic, the CPC channel has also brought in more users than the previous month. At the same time, the number of clicks and impressions of the Google Ads have gone up while our number of conversions for the month remains stable. On the other hand, our issue with tracking conversions in the dashboard continues to persist. We will be working to resolve this in the coming month of October as well as reverting back to our campaign’s original landing page to pursue further optimisation.

Google Ads Analysis