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MF Electrical – August 2020 Monthly Report

Sep 7, 2020

Manager

The lagging results for the month of August show the need for an adjustment in the Google Ads strategy in the coming month. The number of conversions for August has been half of July’s and we have noted drops in the number of clicks and the conversion rate. With a new strategy for the coming month of September, we are aiming to strengthen our keywords and ads with the website homepage used as the landing page for the campaign. We will also be doubling our efforts to resolve our conversion tracking issues in the dashboard. Overall, recovering the dips in our marketing campaign and performance is our priority.

Google Ads Analysis

  • 2 Conversions
  • 33 Clicks
  • 4.5% CTR
  • 6.06% Conversion rate
  • August has produced a slow month of results for the Google Ads campaign as we have noted a lower overall traffic compared to the previous month and it seems the campaign is generating some low intent clicks.
  • This is something we will be optimising through September to ensure the clicks the campaign is achieving are from more of those high intent customers.
  • Currently, our plan is to test using the homepage of the website as the landing page for the campaign. Through this test we will encourage an increase in the quality score of our keywords and ads and therefore achieve more consistency in the conversions throughout the month.
  • We are still facing some challenges in tracking conversions and will also continue to work on a solution for this as a priority in the coming month.

    • MF Electrical – July 2020 Monthly Report

    Aug 7, 2020

    Manager

    The month of July has seen some improved results from the previous month overall. We have seen an increase in the overall website traffic which has been pleasing to see. The Google Ads campaign has been able to produce an increase in impressions, clicks and conversions which has been fantastic! While the marketing dashboard is still showing some problems accurately displaying the stats from the month, we have been able to manually count conversions for the month. Through August our focus will be on improving the click-through-rate which should also lead to an increase in the total number of conversions achieved through the month.

    Google Ads Analysis

  • 4 Conversions
  • 48 Clicks
  • 4.3% CTR
  • 6.25% Conversion rate
  • July has seen an improvement in the overall traffic and total conversions achieved from the Google Ads campaign which is a massive win for the month. The downside of July’s results is that we have noted a lower CTR compared to the previous month and it seems that we are getting quite a few low intent clicks. This is something that we would like to work on for August to ensure the clicks we are achieving are from more of those high intent customers. Now, the plan is to structure the campaign to increase the CTR which can also lead to better quality conversions and lower conversion rate in the process. We are still facing some challenges in tracking conversions and will also continue to work on a solution for this as a priority in the coming month.