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MF Electrical – June 2020 Monthly Report

Jul 7, 2020

Manager

The month of June has produced a slower month of results than the previous month. While we have seen an increase in the number of impressions, clicks and our Click Through Rate (CTR), the Google Ads campaign has a drop in conversions achieved through the month. Through July our focus will largely remain on optimising the campaign to continue to see growth in the number of impressions and clicks on the higher intent keywords. This will ensure we can see a number of conversions achieved through the month as well. We will also be optimising the ad copy to help encourage more legitimate enquiries from the conversions we achieve.

Google Ads Analysis

  • June has seen some positive numbers from the Google Ads campaign overall. The campaign has generated 43 Clicks, a 4.6% CTR, 925 Impressions and 1 Conversion with a 2.32% Conversion rate.
  • It has been pleasing to see that the overall traffic and CTR drastically improved from the prior month. However, It has been slower on the conversion side of things.
  • Additionally we are still facing an issue with conversions not appearing correctly in the marketing dashboard, this is something we are continually working to resolve.
  • Our plan for the month of July is rebuilding the campaign using the data we have gathered throughout the previous months to focus on higher performing keywords as this may help us to see more consistency when it comes to achieving conversions.

    • MF Electrical – May 2020 Monthly Report

    Jun 5, 2020

    Manager

    The month of May has seen some positive Google Ads results. We have seen an increase in the overall website traffic, however it does seem to be occurring sporadically through the month. This is something we will be focusing on through the Google Ads campaign – achieving more consistent traffic and conversions. In terms of the results for the month of May, it was fantastic to see 4 conversions achieved! We will be optimising the targeted keywords as well as the ad copy in the coming month to ensure that we can see a further increase in the traffic, number of conversions as well as the click through rate.

    Google Ads Analysis

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  • May has seen some positive numbers from the Google Ads campaign. The campaign has generated 22 Clicks, a 3.6% CTR, 615 Impressions and 4 Total Conversions with an 18.18% Conversion rate.
  • It has been particularly pleasing to see the conversion rate drastically improve from the prior month. However, through this month we have continued to face an issue with conversions appearing incorrectly in the marketing dashboard.
  • Our plan for the month of June is to structure the campaign to see more consistency when it comes to traffic and conversions. We will also be working to achieve an increased click through rate by removing the non-performing keywords and ads.