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MF Electrical – April Monthly Report

May 7, 2020

Manager

The month of April has produced a pleasing month of results for the Google Ads campaign We have seen a dip in the overall website traffic, particularly towards the start of the month. However, once some COVID-19 restrictions were lifted towards the end of the month, we did see searches and website traffic picking up which was positive. The campaign achieved 3 total conversions this month which was great to see. Through the coming month we will be optimising the campaign to ensure we can see an increase in traffic as well as conversions.

Google Ads Analysis

  • The month of April was posisive for the Google Ads campaign. We have generated 26 Clicks, 3.4% CTR, 755 Impressions, 3 Conversions and a 11.53% Conversion rate. These numbers are very positive to see!
  • We are still seeing the conversion tracking issue persist, which is why we are not seeing the total number of conversions displaying in the marketing dashboard. However through manually checking the conversions we can see 3 achieved through the month.
  • The plan for May is to structure the campaign to achieve a better CTR as well as more consistancy in the conversions throughout the month.

    • MF Electrical – March Monthly Report

    Apr 7, 2020

    Manager

    The month of March has produced some positive results overall. The Google Ads campaign has achieved 3 conversions through form submissions through the month which has been very pleasing. Looking at the overall website traffic it seems there were some significant dips in the traffic throughout the month. Through April we will be optimising the campaign to ensure we can see some consistent clicks on the ads in order to also see an increase in the number of conversions achieved from the campaign. During this challenging time, it is important we put our focus back into marketing to ensure we are putting ourselves in a positive position for those who are searching for electrical services during this time.

    Google Ads Analysis

  • The Google Ads campaign generated 65 Clicks, 3.1% CTR and 2.1k Impressions as well as a few form submissions through the month of March.
  • It seems our conversion tracking issue has persisted which has led to all conversions not pulling through to the marketing dashboard
  • Our plan for the month of April is to resolve the conversion tracking issue and also structure the campaign to achieve a better CTR which can also help us seeing an improved conversion rate in the process.