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MindCare Mental Health Services – January 2024 Monthly Report

Feb 7, 2024

SEO Analysis

  • 83 keywords ranking in top 3 (first page) results
  • 48 keywords ranking in top 4-10 (first page) results
  • Keyword ‘telehealth psychologist Kawana’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS psychologist Redbank Plains’ is ranking in the 1st position (first page).
  • Keyword ‘telehealth psychologist Caboolture’ is ranking in the 1st position (first page).
  • Keyword ‘telehealth psychologist Nambour’ is ranking in the 1st position (first page).
  • Keyword ‘positive behaviour support Gympie’ is ranking in the 2nd position (first page).
  • Keyword ‘telehealth psychologist Ashmore’ is ranking in the 2nd position (first page).
  • Keyword ‘NDIS psychologist Moreton Bay’ is ranking in the 3rd position (first page).
  • Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 4th position (first page).
  • Keyword ‘positive behaviour support Moreton Bay’ is ranking in the 6th position (first page).
  • In January, the SEO campaign focused on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.
  • Through February, the SEO on-page optimisation will focus on the keyword ‘psychologist Caboolture’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.

    • Google Ads Analysis (Grant Account)

  • 4 Conversionw
  • 4.26% Conversion Rate
  • 94 Clicks
  • 6.91% CTR
  • $9.69 Avg. CPC
  • In January we were able to achieve more conversions to the website with 4 compared to last December’s 1 conversion. Consequently, the overall CPA has also decreased to $227.79 from previously costing $317.74.
  • Looking into the other metrics, there was also an increase in traffic as we achieved 94 clicks from 40. CTR is also higher at 6.91% from 4.88%. This was achieved by increasing the ad strength of our ad copies, making sure they are relevant to the targeted users..
  • As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. As seen in the conversion metrics improvement above, we will continue to monitor this and make the necessary bidding adjustments as needed

    • For February, we will continue to do search query optimisations and add irrelevant search terms within the negative keyword list to avoid wasted ad spend.

    Google Ads Analysis (Paid Account)

  • 2 Conversions
  • 1.74% Conversion Rate
  • 115 Clicks
  • 7.22% CTR
  • $4.04 Avg. CPC
  • In January, we were able to achieve a total of 2 conversions to the website which is a slight decline from last month’s 4 conversions. However, looking into the other metrics, we were able to achieve more traffic with 115 clicks from 104. The avg. CPC has also decreased to $4.04 from previously costing $4.24.
  • As part of our regular optimisation strategy, we will be identifying the ad groups, or keywords that have performed well from the last months and allocate more budget to capitalise on these high-performing elements.<

    • The main focus for this month is still to improve the Mindcare PBSP campaign as it has been getting 0 results MoM (month on month). Currently, the campaign only has one ad group with keywords that are rarely shown due to low quality scores. To help uplift this, we will expand our keyword targeting list and tailor the ad copies within the ad groups to help increase quality scores and boost visibility.

    MindCare Mental Health Services – December 2023 Monthly Report

    Jan 16, 2024

    SEO Analysis

    • 101 keywords ranking in top 3 (first page) results
    • 58 keywords ranking in top 4-10 (first page) results
    • Keyword ‘telehealth psychologist Kawana’ is ranking in the 1st position (first page).
    • Keyword ‘NDIS psychologist Redbank Plains’ is ranking in the 1st position (first page).
    • Keyword ‘telehealth psychologist Caboolture’ is ranking in the 1st position (first page).
    • Keyword ‘NDIS psychologist Kawana’ is ranking in the 1st position (first page).
    • Keyword ‘positive behaviour support Gympie’ is ranking in the 2nd position (first page).
    • Keyword ‘telehealth psychologist Ashmore’ is ranking in the 2nd position (first page).
    • Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 4th position (first page).
    • Keyword ‘NDIS psychologist Moreton Bay’ is ranking in the 4th position (first page).
    • Keyword ‘positive behaviour support Moreton Bay’ is ranking in the 6th position (first page).
    • In December, the SEO campaign started the creation of SEO location pages for the keyword ‘specialised positive behaviour support’ as it has significant monthly searches and has yet to gain a strong footing in the site’s rankings.
    • Additionally, the removal of the list of psychologists from the SEO location pages commenced. There are 145 pages affected.
    • Through January, the SEO campaign will focus on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.

    Google Ads Analysis (Grant Account)

  • 1 Conversion
  • 2.50% Conversion Rate
  • 40 Clicks
  • 4.88% CTR
  • $7.94 Avg. CPC
  • In November we were able to achieve a cheaper avg. CPC of $7.94 from last month’s $8.74. This was achieved by ensuring we are bidding on high-quality keywords within our campaigns. This is also indicated through our CTR, staying good and stable at 4.88%.
  • Looking into our conversions, we achieved the same result as last month with 1 conversion to the website.
  • As part of our regular optimisation strategy, we did the following changes to the campaign: Ad bidding segment adjustments, budget pacing and SQR analysis and continuous negative keywords optimisation.

    • For January, these are the opportunities that we can apply to the account: Continue to observe the metrics of the new campaigns, expand competitors campaign keywords, weekly SQR optimization to eliminate non-relevant keywords and add Image Extension to boost our ads strength.

    Google Ads Analysis (Paid Account)

    • 4 Conversions
    • 3.85% Conversion Rate
    • 104 Clicks
    • 7.30% CTR
    • $4.24 Avg. CPC
    • In December, we were able to achieve a steady performance for our campaigns, achieving the same number of conversions to the website from November. Total conversions achieved were 4, all from the Mindcare Psychology campaign, however, 0 from the Mindcare PBSP campaign,
    • As part of our regular optimisation strategy, we did the following changes to the campaign: Ad bidding segment adjustments, budget pacing and SQR analysis and continuous negative keywords optimisation.

      • The main focus for this month is to improve the Mindcare PBSP campaign as it has been getting 0 results MoM (month on month). Currently, the campaign only has one ad group with keywords that are rarely shown due to low quality scores. To address this issue, we will focus on improving the relevance of your keyword, ad, and landing page.