Manager Analysis
In the realm of Google Ads, August brought about notable achievements. The campaign recorded 4.93 conversions, with a commendable 8.84% click-through rate (CTR) and 122 clicks. These conversions were attributed to Contact Form submissions, with 3.93 stemming from Psychology and 1 from PBSP. The cost per lead averaged $80.56. Notably, these conversions were not whole numbers due to user behaviour—initially clicking through the ad but subsequently visiting the page organically before submitting the form. This underscores the synergy between organic and paid channels in conversion. The strategy for September entails enhancing the conversion rate by scrutinising search terms and making pertinent adjustments to the landing page.
Turning to Facebook Ads, August marked modest yet significant achievements in the retargeting campaigns. The campaign reached 8,754 unique users, eliciting engagement through 21 post reactions, 1 comment, 11 post saves, 10 shares, and 97 link clicks. These engagements signify a keen interest in the services, with link clicks providing users the avenue to submit contact forms and comments serving as an alternative channel for inquiries.
In the domain of SEO, August delivered impressive results. The campaign propelled 103 keywords to the top three rankings and 53 to the first page within positions 4-10. Key highlights include ‘NDIS psychologist Moreton Bay’ securing the coveted 1st position and ‘telehealth psychologist Ashmore’ claiming the 2nd spot. Additionally, ‘positive behaviour support Deception Bay’ secured the 3rd position, while ‘positive behaviour support Sunshine Coast’ climbed to the 3rd position, marking a notable ascent from the previous month’s 6th position.
The SEO efforts in August primarily concentrated on on-page optimisation, particularly targeting ‘NDIS psychologist Brisbane’ with future ranking improvements anticipated. August also witnessed Google’s core algorithm update, necessitating close monitoring of site metrics and responsive adjustments. As September unfolds, the SEO campaign will pivot towards off-page optimisation strategies, leveraging guest posting opportunities to amplify referral traffic and bolster overall authority.
Google Ads Analysis (Grant Account)
5.47% CTR
86 Clicks
$3.57 Avg. CPC
3 Conversion
In August, the campaign received 3 leads through the Psychology and Assessments campaign. Furthermore, the CTR was recovered to above 5%,which is the minimum required CTR for the Ad Grant account.
With that being said, the plan for August is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also monitor the ad clicks closely since the average cost per click increased slightly. We will also complete the G2 Financial Services verification, for the Ad Grant account to prevent limitations in the ad delivery.
Google Ads Analysis (Paid Account)
4.93 Conversions
8.84% CTR
122 Clicks
$3.25 Avg. CPC
August saw small wins in the Google Ads Paid account. From the Contact Form submissions received, 3.93 were from Psychology and 1 from PBSP. Overall, the cost per lead is worth $80.56. The conversions are not in whole numbers since the user did not immediately submit a form upon first clicking through the ad, then visited the page organically, and finally submitted the form. Both touchpoints of organic and paid channels were considered in the conversion.
With that being said, the plan for September is to optimise the conversion rate by reviewing the search terms and making changes in the landing page as necessary.
SEO Analysis
103 keywords ranking in top 3 (first page) results
53 keywords ranking in top 4-10 (first page) results
Keyword ‘NDIS psychologist Moreton Bay’ is ranking in the 1st position (first page).
Keyword ‘telehealth psychologist Ashmore’ is ranking in the 2nd position (first page).
Keyword ‘positive behaviour support Deception Bay’ is ranking in the 3rd position (first page).
Keyword ‘positive behaviour support Gympie’ is ranking in the 2nd position (first page).
Keyword ‘telehealth psychologist Caboolture’ is ranking in the 2nd position (first page).
Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 3rd position (first page), up from 6th position (first page) in the previous month.
In August, on-page optimisation focused on the keyword ‘NDIS psychologist Brisbane’. Its ranking can be expected to improve in the upcoming weeks.
Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
Through September, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.
Facebook Analysis
3 Conversions (Contact Form Submissions)
0.38% Link CTR
97 Link Clicks
8,754 Reach
August saw small but significant wins for the Facebook Ads retargeting campaigns. The campaign reached 8,754 unique users who engaged with the ads through 21 post reactions, 1 comment, 11 post saves, 10 shares, and 97 link clicks (redirects to the landing page). These engagements show clear signs of interest in the service, especially link clicks where the users had the option to submit a contact form and comments which can be an alternative avenue for client enquiries.
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