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MindCare Mental Health Services – December 2023 Monthly Report

by | Jan 16, 2024 | MindCare Mental Health Services

SEO Analysis

  • 101 keywords ranking in top 3 (first page) results
  • 58 keywords ranking in top 4-10 (first page) results
  • Keyword ‘telehealth psychologist Kawana’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS psychologist Redbank Plains’ is ranking in the 1st position (first page).
  • Keyword ‘telehealth psychologist Caboolture’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS psychologist Kawana’ is ranking in the 1st position (first page).
  • Keyword ‘positive behaviour support Gympie’ is ranking in the 2nd position (first page).
  • Keyword ‘telehealth psychologist Ashmore’ is ranking in the 2nd position (first page).
  • Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 4th position (first page).
  • Keyword ‘NDIS psychologist Moreton Bay’ is ranking in the 4th position (first page).
  • Keyword ‘positive behaviour support Moreton Bay’ is ranking in the 6th position (first page).
  • In December, the SEO campaign started the creation of SEO location pages for the keyword ‘specialised positive behaviour support’ as it has significant monthly searches and has yet to gain a strong footing in the site’s rankings.
  • Additionally, the removal of the list of psychologists from the SEO location pages commenced. There are 145 pages affected.
  • Through January, the SEO campaign will focus on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.

Google Ads Analysis (Grant Account)

  • 1 Conversion
  • 2.50% Conversion Rate
  • 40 Clicks
  • 4.88% CTR
  • $7.94 Avg. CPC
  • In November we were able to achieve a cheaper avg. CPC of $7.94 from last month’s $8.74. This was achieved by ensuring we are bidding on high-quality keywords within our campaigns. This is also indicated through our CTR, staying good and stable at 4.88%.
  • Looking into our conversions, we achieved the same result as last month with 1 conversion to the website.
  • As part of our regular optimisation strategy, we did the following changes to the campaign: Ad bidding segment adjustments, budget pacing and SQR analysis and continuous negative keywords optimisation.

    • For January, these are the opportunities that we can apply to the account: Continue to observe the metrics of the new campaigns, expand competitors campaign keywords, weekly SQR optimization to eliminate non-relevant keywords and add Image Extension to boost our ads strength.

    Google Ads Analysis (Paid Account)

    • 4 Conversions
    • 3.85% Conversion Rate
    • 104 Clicks
    • 7.30% CTR
    • $4.24 Avg. CPC
    • In December, we were able to achieve a steady performance for our campaigns, achieving the same number of conversions to the website from November. Total conversions achieved were 4, all from the Mindcare Psychology campaign, however, 0 from the Mindcare PBSP campaign,
    • As part of our regular optimisation strategy, we did the following changes to the campaign: Ad bidding segment adjustments, budget pacing and SQR analysis and continuous negative keywords optimisation.

      • The main focus for this month is to improve the Mindcare PBSP campaign as it has been getting 0 results MoM (month on month). Currently, the campaign only has one ad group with keywords that are rarely shown due to low quality scores. To address this issue, we will focus on improving the relevance of your keyword, ad, and landing page.