Manager Analysis
The Google Ads Paid account delivered a consistent performance in July. The campaign generated 7 conversions with a 7.91% Click-Through Rate (CTR) and 143 clicks, maintaining a favourable average Cost Per Click (CPC) of $2.21. Out of the Contact Form submissions received, 5 were related to Psychology, and 2 were for PBSP. For August, the plan is to optimise the conversion rate by analysing search terms and making necessary changes to the landing page to further enhance campaign effectiveness.
In July, the Facebook Ads retargeting campaigns underwent a transition to focus on new services. The ads reached 7,462 unique users, resulting in 2 conversions in the form of Contact Form Submissions. The Link Click-Through Rate (CTR) was 0.46%, with 96 users clicking through to the landing page. Engagement with the ads was positive, with 24 post reactions, 3 comments, 12 post saves, and 2 shares, indicating clear interest in the services offered. Comments provided an alternative avenue for client enquiries. For August, the plan is to continue optimising the ad delivery for the new campaign to maximize results.
The SEO campaign achieved remarkable results, with 36 keywords ranking in the top 3 positions and 26 keywords securing the top 4-10 positions on the first page of search results. Several keywords, including ‘NDIS psychologist Moreton Bay,’ ‘telehealth psychologist Ashmore,’ and ‘positive behaviour support Deception Bay,’ ranked 1st on the first page.
The campaign focused on off-page optimisation, with press releases being created and distributed to improve the site’s Google presence. Additionally, 145 new pages were published based on approved content for the ‘psychologist’ keyword. For August, the on-page optimisation strategy will prioritise the keyword ‘NDIS psychologist Brisbane’ due to its high competition and significant monthly searches. The aim is to strengthen its ranking and bring it closer to the first page of Google search results.
Google Ads Analysis (Grant Account)
4.72% CTR
99 Clicks
$6.46 Avg. CPC
3 Conversion
In July, the campaign received 3 leads through the Psychology and Assessments campaign. This is a small but meaningful improvement from 2 leads in June. However, the CTR slightly dropped below 5%,which is the minimum required CTR for the Ad Grant account.
With that being said, the plan for August is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also monitor the ad clicks closely since the average cost per click increased slightly. We will also complete the G2 Financial Services verification, for the Ad Grant account to prevent limitations in the ad delivery.
Google Ads Analysis (Paid Account)
7 Conversions
7.91% CTR
143 Clicks
$2.21 Avg. CPC
July saw a steady performance in the Google Ads Paid account. From the Contact Form submissions received, 5 were from Psychology and 2 from PBSP..
With that being said, the plan for August is to optimise the conversion rate by reviewing the search terms and making changes in the landing page as necessary.
SEO Analysis
36 keywords ranking in top 3 (first page) results
26 keywords ranking in top 4-10 (first page) results
Keyword ‘NDIS psychologist Moreton Bay’ is ranking in the 1st position (first page).
Keyword ‘telehealth psychologist Ashmore’ is ranking in the 1st position (first page).
Keyword ‘positive behaviour support Deception Bay’ is ranking in the1st position (first page).
Keyword ‘positive behaviour support Gympie’ is ranking in the 2nd position (first page).
Keyword ‘telehealth psychologist Caboolture’ is ranking in the 3rd position (first page).
Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 6th position (first page).
In July, the SEO campaign prioritised off-page optimisation through the creation and distribution of press releases to improve the site’s Google presence.
As well, 145 new pages were published on the website based on the approved content on the keyword ‘psychologist’.
Through August, the SEO on-page optimisation will focus on the keyword ‘NDIS psychologist Brisbane’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.
Facebook Analysis
2 Conversions (Contact Form Submissions)
0.46% Link CTR
96 Link Clicks
7,462 Reach
July saw the transition between the old and new service focuses for the Facebook Ads retargeting campaigns. These reached 7,462 unique users who engaged with the ads through 24 post reactions, 3 comments, 12 post saves, 2 shares, and 96 link clicks (redirects to the landing page). These engagements show clear signs of interest in the service, especially link clicks where the users had the option to submit a contact form and comments which can be an alternative avenue for client enquiries.
As August comes, we will continue optimising the ad delivery of the new campaign.
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