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MindCare Mental Health Services – June 2022 Monthly Report

by | Jul 7, 2022 | Uncategorized | 0 comments

Manager

The campaign results for the month of June reported 52 website clicks, a click-through rate of 4.60% and an average cost-per-click of $1.83. Promisingly, since May, the CTR has increased by 14.3% which implies that users are engaging with the advertisements and are more inclined to click through to the MindCare website. Throughout June, we updated the negative keyword list by adding psychologist names as the advertisements were appearing when users were searching for psychological assessments. This will prevent the advertisements from spending money on keywords that are not relevant to the campaign. Furthermore, we added a new target keyword: “positive behaviour support plan ndis”. In July we will focus on continuing to update the negative keyword list and refine the target keywords to assist in driving conversions.

Google Ads Analysis

  • 4.60% CTR
  • 52 Clicks
  • $1.83 Avg. CPC
  • June marks the first full month of performance for the Google Ads campaign under 5Tales, since it went live mid-month in May. We were able to increase the CTR to 4.60%, which is 14.13% more compared to May and almost puts the campaign in the 5% minimum requirement of the Ad Grant account.
  • However, there were no recorded conversions throughout the month. Most search terms from users that clicked the ads were research-focused and not looking for a service. We found actual user search queries looking for training/certification about positive behaviour management and free psychological assessments instead. Furthermore, the campaigns did not spend the allotted budget since Google Ad Grant accounts cannot bid aggressively and can only appear below Google Paid Account ads. Nevertheless, the fair amount of traffic to the website plays a good role in driving exposure and, therefore, consideration about the service.
  • For June, we added specific psychologist names from the search term report into the negative keywords list. We also added a new keyword: “positive behaviour support plan ndis”.
  • With that being said, the plan for July is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also further refine the keywords so these can match the search trends that are closer to a conversion.