Manager Analysis
In March, the SEO campaign for Mindcare delivered promising results. A total of 20 keywords were ranking on the first page of Google search results, with 5 of them in the top 3 spots and 15 keywords in the top 4-10 spots. This included important keywords such as ‘telehealth psychologist Caboolture’ and ‘positive behaviour support Sunshine Coast’ that were ranking in the 1st and 5th positions respectively.
During March, the SEO campaign focused on off-page optimisation by reviewing social media platforms to improve the site’s reputation and presence in Google. In April, the campaign will shift its focus towards creating location-targeted SEO pages about ‘positive behaviour support’ and ‘NDIS psychologist’. This will involve adding more content in order to boost the site’s authority, relevance, and trustworthiness. The ultimate goal is to improve the site’s presence on Google search results and increase customer actions on the site.
Regarding Google Ads, the paid campaign has been stable, with 5 conversions and 121 clicks at an average CPC of $2.00. There has been a slight increase in conversions compared to the previous month. We included irrelevant search terms to the negative keywords list to improve the campaign’s relevance. However, the campaign ended on March 23rd to prepare for the next advertising focus. For April, the team plans to set up retargeting ads on Facebook by utilising website visitors who did not convert in the first campaign. In addition, this will help reach potential customers who have already shown interest in the website and encourage them to take action.
However, the Facebook Ads campaign had its ups and downs. The campaign resulted in 2 Contact Form submissions, which cost $120.58 per result. Although the CTR was low at 0.46%, the campaign managed to reach 6,506 people, with 74 link clicks, 7 post saves, 1 post share, 21 post reactions, and 6 comments. These engagements demonstrate that people showed a clear interest in the service after viewing the ads, particularly in the comments section where they could ask about the service. As we head into April, we plan to set up a Retargeting campaign to target users who visited the website but did not convert.
Google Ads Analysis (Grant Account)
5.30%% CTR
211 Clicks
$5.36 Avg. CPC
6 Conversions
In March, the campaign gained 6 conversions through Contact Form submissions in the Psychology and Assessments campaign. The CTR was also maintained above the minimum 5.00% requirement to continue using the Google Ad Grant.
For March, we put specific psychologist names, psychiatry, and bulk billing related terms to the negative keywords list.
With that being said, the plan for April is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. This will maintain the CTR above the minimum requirement. We will also further refine the keywords and the ads to maintain relevance and match the search trends that are closer to a conversion.
Google Ads Analysis (Paid Account)
5 Conversions
9.15% CTR
121 Clicks
$2.00 Avg. CPC
March has seen a stable trend in the Google Ads Paid account. The conversions increased slightly from 4 in February to 5 this month.
However, the campaign ended on the 23rd of March while we prepared for the next advertising focus.
For March, we put bulk billing, psychiatry, specific psychologist names, and other irrelevant search terms in the negative keywords list to maintain relevance in the search volume.
With that being said, the plan for April is to get the campaign live again after setting up retargeting ads in Facebook for website visitors that did not become leads.
will also further refine the keywords and the ads to shorten the conversion journey of users.
SEO Analysis
5 keywords ranking in top 3 (first page) results
15 keywords ranking in top 4-10 (first page) results
Keyword ‘telehealth psychologist Caboolture’ is ranking in the 1st position (first page).
Keyword ‘telehealth psychologist Baringa’ is ranking in the 3rd position (first page).
Keyword ‘positive behaviour support Gympie’ is ranking in the 3rd position (first page).
Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 5th position (first page).
In March, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s reputation and presence in Google.
In April, the SEO campaign will focus on creating location-targeted SEO pages about ‘positive behaviour support’ and ‘NDIS psychologist’. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.
Facebook Analysis
2 Results (Contact Us Form Submissions)
0.46% CTR
74 Link Clicks
6,506 Reach
March has seen ups and downs for Facebook Ads. The campaign gained 2 Contact Form submissions with $120.58 cost per result. There were also 7 post saves, 74 link clicks, 1 post share, 21 post reactions, and 6 comments. These engagements show clear signs of interest in the service after seeing the ads, especially comments where users can also enquire about the service.
For March, we implemented automatically adding music to eligible ads, which improve user experience upon seeing the ads.
As we enter April, we will set up the Retargeting campaign to reach out to users that visited the website but did not convert.
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