Manager Analysis
May showcased a remarkable upward trend in the Google Ads Paid account. The campaign achieved a significant increase in conversions, rising from 6 in April to 16 this month. To maintain relevancy in search volume, the team diligently updated the negative keywords list, excluding bulk billing, psychiatry, specific psychologist names, and other irrelevant search terms. Looking ahead to June, the plan is to continue refining the negative keywords list to enhance the campaign’s effectiveness and ensure alignment with user intent.
May witnessed a remarkable upward trend in the Facebook Ads retargeting campaign, which commenced in the second week of April. The campaign successfully reached 7,166 unique users, garnering positive engagement with 21 post reactions, 2 comments, 6 post saves, 8 shares, and 91 link clicks leading to the landing page. These engagements signify a clear interest in the service following exposure to the ads, particularly link clicks that provided the opportunity to submit a contact form and comments which facilitated client inquiries. In May, the team addressed the glitch causing poor image cropping for Facebook/Instagram Reels/Stories. Moving into June, the focus will be on optimising ad delivery to retarget high-intent users who visited the website but did not submit a lead form.
The SEO campaign achieved favourable results in May, with 6 keywords ranking in the top three positions and an additional 13 keywords securing positions within the top four to ten on the first page of search results. Notably, keywords such as ‘telehealth psychologist Kawana,’ ‘telehealth psychologist Caboolture,’ and ‘positive behavior support Gympie’ secured prominent positions. The campaign prioritised off-page optimisation strategies, particularly employing a local citations strategy to enhance the website’s visibility, credibility, and Google presence through reputable backlinks. Moving forward into June, the SEO efforts will focus on on-page optimisation, with specific attention given to the keyword ‘NDIS psychologist Brisbane’ to bolster its ranking and gain a competitive edge in Google search results.
Google Ads Analysis (Grant Account)
6.25% CTR
172 Clicks
$7.73 Avg. CPC
2 Conversion
In May, the campaign received leads through Contact Form submissions in the Psychology and Assessments campaign. The CTR also recovered from 4.61% to 6.25% from April to May, respectively. This is once again above the minimum required CTR for the Ad Grant account.
For May, we put specific psychologist names, as well as psychiatry and bulk billing related terms to the negative keywords list.
With that being said, the plan for June is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also monitor the ad clicks closely since the average cost per click increased slightly. Finally, we will complete the G2 Financial Services verification for the Ad Grant account to prevent limitations in the ad delivery.
Google Ads Analysis (Paid Account)
16 Conversions
8.27% CTR
228 Clicks
$2.37 Avg. CPC
May saw a remarkable upward trend in the Google Ads Paid account. The conversions increased significantly from 6 in April to 16 this month.
For the month, we put bulk billing, psychiatry, specific psychologist names, and other irrelevant search terms in the negative keywords list.
With that being said, the plan for June is to continue updating the negative keywords list to maintain relevance in the search volume.
SEO Analysis
6 keywords ranking in top 3 (first page) results
13 keywords ranking in top 4-10 (first page) results
Keyword ‘telehealth psychologist Kawana’ is ranking in the 1st position (first page).
Keyword ‘telehealth psychologist Caboolture’ is ranking in the 2nd position (first page).
Keyword ‘positive behaviour support Gympie’ is ranking in the 3rd position (first page).
Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 5th position (first page).
Keyword ‘telehealth psychologist Baringa’ is ranking in the 7th position (first page).
In May, the SEO campaign focused on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
Through June, the SEO on-page optimisation will focus on the keyword ‘NDIS psychologist Brisbane’ as it has significant monthly searches and has yet to gain a strong footing in the rankings. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.
Facebook Analysis
4 Conversions (Contact Form Submissions)
0.48% CTR
91 Link Clicks
7,166 Reach
May saw a remarkable upward trend for the Facebook Ads retargeting campaign, which went live in the second week of April. It reached 7,166 unique users who engaged with the ads through 21 post reactions, 2 comments, 6 post saves, 8 shares, and 91 link clicks (redirects to the landing page). These engagements show clear signs of interest in the service after seeing the ads, especially link clicks where the users had the option to submit a contact form and comments which can be an avenue for client enquiries.
For May, we fixed the poor image cropping for the Facebook/Instagram Reels/Stories due to a glitch.
As we enter June, we will continue optimising ad delivery to retarget more high intent users that visited the website but did not submit a lead form.
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