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MindCare Mental Health Services – October 2022 Monthly Report

by | Nov 7, 2022 | MindCare Mental Health Services | 0 comments

Manager

October was a challenging month for the Google Ads Grant Account. The click-through rate was 6%, and the adverts had 94 clicks at an average cost per click of $1.55. The campaign continued to trigger results for search terms that were related to a specific psychologist’s name. In order to manage this, in November, we will continue to update the negative keyword list and monitor the results. However, an important note is that the CTR improved since September. In September, the CTR was 5.26% but in October it finished at 6%. This is beyond the 5% minimum requirement to continue using the Google Ad Grant. Lastly, from July 2023 onwards, Google is transitioning their tracking to Google Analytics 4. Therefore, we are in the process of setting up MindCare with the new GA4 in order to prep for this transition.

Google Ads Analysis

  • 6.00% CTR
  • 94 Clicks
  • $1.55 Avg. CPC
  • October has been challenging for the Google Ads campaign. We did not get any conversion and underspent the allocated budget for the Google Ad Grant account. Furthermore, the campaign still got search terms related to specific psychologist names. Although we have added the terms [bulk billing] and [psychiatrist] in exact keyword match type to the negative keywords list, searches related to these still trigger ad Impressions. Finally, due to many broad keywords being targeted in the campaign, there are still a lot of research-inclined and low intent searches that result in ad delivery.
  • However, the campaign saw an improvement in CTR from 5.26% in September to 6.00% in October. This is beyond the 5% minimum requirement to continue using the Google Ad Grant.
  • For October, we added the other variations using the term “bulk billing”, specific psychologist names, and psychiatry related terms to the negative keywords list.
  • With that being said, the plan for November is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also further refine the keywords and the ads so these can match the search trends that are closer to a conversion. Finally, we will start setting up Google Analytics 4 (GA4) for tracking website statistics. This will be the new standard beyond July 2023, wherein the Universal Analytics version of Google Analytics will be phased out.